TECNO is making big moves in India’s smartphone market. The brand has now entered the top three in the ₹25,000–₹30,000 segment, and that’s a big deal. According to the latest report by Counterpoint Research for February 2026, TECNO now holds a strong 12.3% market share in this competitive price range.
This jump shows that more people are choosing TECNO when they want a powerful phone without spending too much. The brand is clearly growing fast and gaining trust among Indian users.
One of the main reasons behind this success is the POVA Curve 2 5G. This phone brings a stylish curved design along with fast 5G performance. It is made for young users who want both looks and speed in one device.
TECNO is not just growing in one category. It has also entered the top 10 smartphone brands in India overall. This shows that the company is expanding across different price segments and reaching more users every day.
Arijeet Talapatra, CEO of TECNO Mobiles India, shared that this achievement is an important step for the brand. He explained that TECNO is focused on bringing better design, strong performance, and meaningful innovation to users who are upgrading their smartphones.
The ₹25K–₹30K segment is one of the most competitive in India, with many popular brands fighting for attention. Even in such tough competition, TECNO has managed to stand out with its value-for-money approach and fresh designs.
With devices like the POVA Curve 2 5G, TECNO is clearly aiming for the next level. The company is working towards becoming a strong premium player while still keeping its devices affordable.
If this growth continues, TECNO could soon challenge even bigger brands in the Indian smartphone market. For now, entering the top three is a clear sign that the brand is on the right path.
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