Haier Appliances India has officially launched the S90 Series 100″ (254cm) 4K QLED Google TV, a premium television designed to deliver a cinematic experience at home. The TV sports a slim-fit, near bezel-less design with an impressive 98% screen-to-body ratio, complemented by a stylish knurled lower bezel.

The display is powered by Per-LED Control technology with multi-zone precision dimming, ensuring deep blacks, vibrant details, and smooth transitions. With 93% DCI-P3 color gamut support, HDR10+, Dolby Vision IQ, and 1000 nits peak brightness, users get cinema-grade visuals. Its Ultra Crystal-Black Panel provides a 10,000,000:1 contrast ratio and 178° wide viewing angle, while Eye Comfort+, TÜV Low Blue Light, AI Ambient Sensing, and Flicker-Free technology help reduce eye strain.
Under the hood, the AI Ultra Sense Processor optimizes motion, color, contrast, and depth. Sound is handled by KEF-tuned 2.1 channel speakers with Dolby Atmos and Total Sonics, offering 55W of immersive audio output. The TV also features AI Game Mode for low-latency performance and advanced gaming features such as:
- Adjustable display size and game-optimized picture modes
- Shadow enhancement and crosshair targeting
- VRR, ALLM, AMD FreeSync Premium Pro
- Up to 240Hz refresh rate
Running on Google TV (Android 14), the S90 Series supports access to popular streaming platforms, live TV, YouTube, and AI-powered recommendations. With built-in Google Assistant, it also doubles as a smart home hub via the HaiSmart ecosystem, enabling control of connected IoT devices. Other features include HaiCast wireless projection, Chromecast support, and Bluetooth Speaker Mode.
Key Specifications: Haier S90 100″ QLED TV
- Design: Slim-fit, near bezel-less, 98% screen-to-body ratio
- Display: 100″ 4K QLED, Dolby Vision IQ, HDR10+, 1000 nits, 432-zone dimming
- Gaming: VRR, ALLM, AMD FreeSync Premium Pro, Game Menu, up to 240Hz refresh rate
- Audio: 2.1 Channel KEF speakers, Dolby Atmos, 55W output
- Processor: AI Ultra Sense Processor, 4GB RAM + 64GB ROM
- Smart Features: Google TV, HaiSmart IoT Hub, HaiCast, Chromecast, Google Assistant
- Connectivity: 4 HDMI, 3 USB, Wi-Fi 6, Bluetooth 5.2, Ethernet
- Warranty: 3 years (1-year standard + 2-year extended)
The Haier S90 Series 100″ QLED TV is priced at Rs. 3,22,990 and is now available at leading retail stores across India. The model comes with a 3-year warranty, making it a solid choice for those seeking a premium large-screen entertainment upgrade.
Commenting on the launch, Mr. NS Satish, President of Haier Appliances India, said: “At Haier India, we are redefining the very essence of premium entertainment with the introduction of the 100’’ S90 QLED TV. This masterpiece transforms living rooms into personal theaters, delivering stunning visuals and immersive sound that elevate every moment to the extraordinary. It reflects our relentless pursuit of innovation that resonates deeply with Indian households, blending cutting-edge technology with the intimate joy of shared experiences.”
For more updates on the latest tech launches, check out our coverage on PassionateGeekz.
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Wow, the Haier S90 100 TV sounds like it wants to turn my living room into a personal theater so badly it might just cry! 😂 Brought to you by Haier India, who apparently redefine the essence of premium entertainment with processors that optimize everything and speakers that promise immersive audio. I especially love that it doubles as a smart home hub – because what I really need is another device demanding my attention. $322,990? Thats a lot of cash for a big glowing rectangle that makes my couch look fancy! At least it comes with a 3-year warranty, presumably in case the stunning visuals accidentally show my messy room. 🤷♂️free ai logo generator no watermark