Infinix has unveiled its new ‘World Take NOTE’ campaign in India, onboarding rising cricket star Yashasvi Jaiswal as the face of the NOTE series lineup. The campaign reflects the brand’s vision of empowering India’s ambitious youth by delivering smartphones that combine performance, reliability, and style for everyday achievements.
Leading the announcement is the new Infinix NOTE Edge, positioned as an all-round performer that balances design, display, power, camera capabilities, and durability. The smartphone runs on Android 16 with XOS 16, bringing improved personalization, smoother animations, and smarter AI-driven features designed to enhance the overall user experience.
The NOTE Edge is powered by India’s first MediaTek Dimensity 7100 processor, ensuring efficient multitasking, responsive gaming, and dependable performance. Complementing this power is ultra-fast charging support, allowing users to spend less time charging and more time staying productive and entertained. Despite its powerful internals, the device maintains a sleek 7.2mm slim design, offering a premium in-hand feel and modern aesthetics.
A key highlight is the One Tap AI Button, which provides quick access to intelligent features and shortcuts, making daily tasks faster and more convenient. This addition reinforces the NOTE Edge’s positioning as a device where performance is integrated across the entire experience rather than limited to a single feature.
With the NOTE Edge, Infinix strengthens its commitment to students, gamers, creators, and first-time achievers who demand speed, power, and reliability without compromise. The smartphone is set to launch tomorrow and will be available on Flipkart, the official Infinix website, and retail stores across India.
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