itel has announced a new 128GB storage variant of its A90 Limited Edition smartphone in India, expanding its presence in the sub-8K segment. Following the strong response to the earlier launch this month, the fresh variant strengthens itel’s lineup by offering more storage, improved durability, and a stylish design for everyday users at an affordable price of Rs 7,299.
The brand, known for its durable and budget-friendly products, continues to serve a massive user base of over 11 crore customers across India. With more than 1.3 lakh retail outlets and a network of over 1000 service centres, itel has solidified its position as a trusted name in the country’s entry-level smartphone market.
The new A90 Limited Edition variant retains the series’ military-grade build, backed by MIL-STD-810H certification and itel’s 3P promise, offering protection against dust, water, and accidental drops. It also comes with an IP54 rating, ensuring resistance against splashes and daily wear. Additionally, users are offered a free screen replacement within 100 days of purchase.
The highlight of this upgrade is its 128GB internal storage combined with 12GB RAM support (4GB physical RAM plus 8GB virtual RAM), enabling smooth multitasking whether browsing social media, streaming content, or handling productivity tasks. The device continues to sport itel’s Max design language, making it both stylish and durable for daily usage.
The A90 Limited Edition features a 6.6-inch HD+ IPS display with a 90Hz refresh rate, paired with immersive DTS-powered audio for an enhanced visual and sound experience. The Always-on Display and Dynamic Bar provide quick access to battery status, notifications, and calls, improving convenience during everyday use.
In the camera department, the phone comes with a 13MP rear camera supported by improved image processing and a new sliding zoom feature for quicker one-handed zooming. The 8MP front camera handles selfies and video calls with ease.
The smartphone is powered by the T7100 octa-core processor and includes a 5000mAh battery with support for 10W charging (up to 15W capable). Security features such as a side-mounted fingerprint sensor and face unlock add to the overall convenience. The device runs on Android 14 Go Edition, optimized for smooth performance.
The itel A90 Limited Edition 128GB variant is available in three colours: Space Titanium, Starlit Black, and Aurora Blue. With its durability, enhanced storage, and practical design, the new model aims to offer a reliable and feature-rich option for consumers looking for value in the affordable smartphone category.
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