Passionategeekz reported on June 21 that according to the official news of the Beijing Market Supervision Bureau, the bureau recently issued a fine of 100,000 yuan to a biotechnology company in Beijing, successfully investigating and handling live e-commerce in the field of market supervision in the country.Professional barrage person”The first case.
The article says,“Professional Barrage” refers to manipulating false accounts or hiring online water troops, batch release of preset speech comments in interactive scenarios such as live broadcasts and short videos, and fabricate product efficacy, user reviews or transaction data to achieve the purpose of deceiving or misleading consumers and creating false traffic. The essence of its behavior is to forge market feedback through technical means and interfere with the normal commercial competition order. It is a variant of traditional shelf e-commerce order brushing and hyping in the live e-commerce field.
During the verification of online monitoring clues by the Beijing Municipal Market Supervision Comprehensive Law Enforcement Corps, law enforcement personnel found that a Beijing Biotechnology Co., Ltd. sold a model called “Rank Jelly“When the ordinary food is in the comments, the comment section is filled with a lot of similar words.Exaggerated expressions such as “Suddenly losing 10 pounds in 7 days” and “You can lose weight even if you drink a late-night snack” keep popping up the screen.claiming that the product has weight loss effect.
Through IP address analysis and user behavior modeling, law enforcement officers found that dozens of account IPs were centrally distributed in 2 address segments, and comments on the product’s weight loss effect were sent at high frequency averaged over 50 times per game.The highest single-game sending barrage is over 300The preliminary judgment was made that the parties involved were suspected of hiring “professional barrage people” to send false user reviews, deceiving and misleading consumers.
After understanding the above situation, the law enforcement officers immediately conducted a law enforcement inspection on the company and found relevant communication records, transfer records and other evidence materials with the “professional barrage person”. The company confessed to the false online propaganda behavior of hiring “professional barrage people” to fabricate user reviews on live e-commerce platforms.
After investigation, the company has been from May 16, 2024Purchase live broadcast rooms from a third party to increase popularity, fabricate user reviews and other services. During the live broadcast, dozens of fake users controlled by third parties made misleading false evaluations on the products they sold, fabricating the words “I am 155, 120, with a stubborn body shape after giving birth, and took 6 orders”, “Fortunately, you have lost 10 kilograms of jelly, and 818 shots 3 orders”, “I have lost 7 kilograms after drinking and having a late-night snack, only 2 boxes”, “Old fans passed by, liked and feedback! Products are great, and have lost 10 kilograms” and other words,Promote “Ranka Jelly” to have weight loss effect。
Finally, the Beijing Municipal Market Supervision Administration determined that the company violated Article 9, paragraph 1, item (4) of the Interim Provisions on Anti-Unfair Competition in the Internet and Article 8, paragraph 1 of the Anti-Unfair Competition Law of the People’s Republic of China, and in accordance with Article 20, paragraph 1 of the Anti-Unfair Competition Law of the People’s Republic of China,The company is fined 100,000 yuan。
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