[CNMO Technology News]Recently, a digital blogger released the mid-range smartphone market ranking data in May, revealing the competitive landscape of various mobile phone manufacturers in different price ranges.
Among them, OPPO won the first place in the price range of 3,000-4,000 yuan, thanks to the popularity of the offline market of OPPO Reno 13 and 14 series. In addition, Huawei and Xiaomi ranked second and third respectively. These three brands account for more than 70% of the share of this price, and the head effect is significant. At this price range, OPPO attracted many consumers to pay for the good image and excellent appearance design; Huawei has won many orders with Kirin chips that are gradually returning to mainstream performance and stable and smooth system experience; Xiaomi has attracted more online consumers based on the system ecosystem and comprehensive peripheral configuration.
In the range of 2.5,000-3,000 yuan, vivo achieved the first place with the S30 series that focuses on the offline market and the iQOO Neo 10 series that focuses on the online market. Huawei and OPPO won the second and third place in turn. In this range,The top three accounts for less than 70%, and the competition is relatively scattered.In the range of 2,000 to 2.5,000 yuan, Xiaomi ranked first with the cost-effective positioning of the Redmi brand. With its large number of offline stores, OPPO and vivo firmly occupy some markets and rank second and third. The top three accounts for more than 60%.
The blogger analyzed that May is the time period for offline models to be launched in a concentrated manner, so the brand advantages of OPPO and vivo have emerged. However, each brand has laid out its main models based on its own technology and ecological advantages, and has still achieved good market results.
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