Huawei has officially confirmed its new smartphone sub-brand, OSTA (known in Chinese as Xingmang or Starlight). Executive Richard Yu announced that the brand will debut on 20 November 2026 at 14:30 Beijing time, alongside other products including the Xiangjie V8.
Yu’s Weibo posts now show the device tag “OSTA O1 Pro,” matching earlier reports about the first wide-format phone under the new name. The company has also activated an official OSTA Weibo account.
What We Know About the OSTA O1 Pro
The O1 Pro is described as a wide candybar design with a roughly 6.39-inch 1.5K LTPS flat screen in a 16:9.5 aspect ratio and very narrow bezels around 1.05 mm. This layout gives more horizontal space for video and multitasking without folding. Earlier leaks pointed to colour options of Starry Black, Nebula White and Starburst Purple, plus storage variants from 12 GB + 256 GB up to 16 GB + 1 TB.
Some reports have suggested flagship-level positioning with strong display brightness and solid cameras, though final chipset, battery and exact pricing remain unconfirmed until the event. Huawei has previously sold a similar wide format under its main brand with the Pura X View; the OSTA model appears aimed at making the idea more accessible while still sitting in a higher tier.
This marks Huawei’s first major new smartphone sub-brand since it spun off Honor. The move expands the company’s options in a market where wide screens and different form factors are drawing interest.
Why This Matters to Passionategeekz Readers
Indian buyers who follow Chinese launches often see new form factors and software features arrive later or under different names. A confirmed wide non-folding phone from Huawei’s ecosystem is worth watching for design ideas and pricing strategy. It also shows continued activity around HarmonyOS devices and alternative screen ratios.
Readers comparing current wide or large-screen options can look at recent coverage of other launches and leaks on the site for context on battery trends and mid-to-high-end hardware.
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Passionategeekz Take
The official date and brand name remove earlier uncertainty around OSTA. The O1 Pro’s wide format is the clearest early differentiator. Final pricing, battery size, Kirin or other chipset details and India availability (if any) will decide how competitive it feels once they are announced on 20 November. Until then, treat specific performance claims as unconfirmed.