Xiaomi YU7 is launched for 72 hours and is released: more than 45% of female users

[PGz Technology News]Recently, an automobile blogger released the order status of Xiaomi YU7 72 hours after its launch. More than half of the users chose the YU7 standard version, and more than 45% of the female users were selected.

Xiaomi YU7

Passionategeekz learned from it that within 72 hours after Xiaomi released the YU7, the store added 800-900 new lock orders, with a lock order rate of 75%-80%, and a 90% entry rate. The listing effect far exceeds the store expectations, and generally exceeds the manufacturer’s tasks. The blogger said: YU7 will start preheating in March, and the car show and test drive will arrive in the store in June. Customers can view all the configurations at one time. Most customers have already viewed the actual car before they go public, so they are determined to make a decision, and the number of test drives on weekends has reached a peak.

Judging from customer portraits, Xiaomi YU7 users are mainly young people aged 22-35, with men accounting for 55%, and the purchase ratio is 60%-70%. Due to price differences, SU7 order conversion accounts for 5%-7%. Its appearance and interior are highly attractive to women. Many women take the initiative to buy cars and choose on-site, and the proportion of women in first- and second-tier cities has a higher decision-making ratio.

In terms of configuration selection, 55% of users choose the standard version, 25% choose the Pro version, and 20% choose the Max version. The color of the main pin is titanium, and the interior is pine lime/iri purple. The optional installation focuses on 25 speakers and 20-inch wheels, with an average optional bicycle amount of 15,000 to 20,000 yuan. Family customers prefer standard version + regular colors (such as titanium silver), with optional wheel hubs and audio; MAX version customers generally have a higher budget, with an option rate of nearly 100%, and female users are more inclined to Liujin Pink and Danxia Zi.

It is worth mentioning that only a few users will compare their models, whether in first- and second-tier cities or third- and fourth-tier cities. Currently, among the users’ comparison models, Tesla Model Y is the main comparison model.

Source link