Xiaomi surpasses Apple and returns to the world’s number one wearable wristband device shipment – Passionategeekz –

[CNMO Technology News]On June 18, Canalys’ latest data showed that in the first quarter of 2025, the global wearable wristband equipment market ushered in strong growth, with shipments reaching 46.6 million units, a year-on-year increase of 13%. The low base and the rebound in market demand in the same period last year have become the key factors driving the acceleration of overall growth. The three major product categories, basic bracelets, basic watches and smart watches, have all achieved growth, which has effectively promoted market expansion.

From the perspective of brand performance, Xiaomi performed well and returned to the world’s number one, with shipments increasing by 44% to 8.7 million units. The hot sales of Redmi Band 5 are an important boost. In addition, the launch of Xiaomi’s latest self-developed mobile phone chip also shows its determination to accelerate self-development and development and ecological integration layout under the “human-car-home” strategy. Apple ranked second, with Apple Watch shipments increasing by 5% year-on-year to 7.6 million units. Although the growth rate is stable, the strategy is conservative. Given that 2025 marks the 10th anniversary of the launch of Apple Watch, it is expected that the growth momentum will be regained through new product updates in the second half of the year, and maintain a competitive advantage with a mature and health-centered ecosystem.

Huawei ranks third, with shipments increasing by 36% year-on-year to 7.1 million units. Thanks to the stable performance of the GT and Fit series and the accelerated global promotion of Huawei Health App, its ecological strategy is gradually expanding from China to overseas markets. Samsung’s shipments increased by 74% year-on-year to 4.9 million units, ranking fourth, relying on the “dual track system” strategy to make achievements in both emerging and developed markets. Jiaming ranked fifth, with shipments rising 10% to 1.8 million units.

From the perspective of key countries around the world, Huawei still ranks first in China, with a market share of 36%, an increase of 25% year-on-year, while Xiaomi’s year-on-year growth rate reached 94%, and its market share reached 32%, and it is rapidly catching up with Huawei. The US market is still the world of Apple, with a market share of up to 49%, Samsung ranks second with a share of 13%, and Jiaming ranks third with a share of 9%. The same situation also happened in Germany, with Apple and Samsung in the top two, while Xiaomi in the third place. In the Mexican market, Xiaomi is far ahead with a share of 42%, with an increase of up to 199%, with Samsung and Huawei ranking second and third respectively.

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