India’s smartphone market saw a 7% year-on-year decline in shipments during Q1 2025, according to a new market analysis. The slowdown is largely attributed to high inventory levels and a 26% drop in new model launches, weakening industry momentum.
To cope, most brands shifted focus to clearing existing stock, which has impacted short-term performance. However, the premium segment (above ₹45,000) emerged as a bright spot, growing by 15% YoY and now accounting for 14% of total market share, the fastest-growing price band. This surge helped drive the average wholesale price to a record high.
Brand-wise, vivo retained the top spot for the third straight quarter with 9% YoY growth, thanks to strong demand for budget models under ₹15,000. Samsung climbed to second place by offering a wide range of models across price segments, while OPPO ranked third, leveraging the durability-focused A3 and K series.
Meanwhile, Xiaomi struggled with inventory constraints, and realme achieved modest growth through its P series and 14 Pro lineup. Notably, one unnamed global brand posted a record-breaking 29% growth, dominating the premium segment and capturing 26% of total market value—its best-ever Q1 performance in India.
[Via]
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