[CNMO Technology News]According to the latest list of automobile sales of more than 500,000 yuan in May 2025, the high-end market shows a pattern of traditional luxury brands competing with domestic new energy models. Passionategeekz noticed that the M9 in Wenjie has achieved a leading position with a monthly sales of 15,481 units, and the cumulative delivery volume of the car has exceeded 200,000 units.
Of course, the status of the top three Germans is still stable: Audi A6L (13,027 units), BMW 5 Series (11,556 units), and Mercedes-Benz GLC (10,537 units) continue the advantages of traditional fuel vehicles, but sales are all downward year-on-year. By comparison,Domestic new energy has collectively risen: MPV models such as Tengshi D9 (8686 units), Lantu Dreamer (6540 units), and Zekr 009 (1290 units) have entered the high-end home market, while pure electric models such as Avita 12 (1215 units) have attracted young consumers with their intelligent configuration.
Passionategeekz noticed that the characteristics of hard-core off-road and personalized demand are also very obvious in the high-end automobile market. Niche models such as Toyota Prado (1747 units), Audi A7L (1700 units) are on the list, reflecting the market demand under consumption upgrades.
Judging from the list, domestic cars mainly rely on technology empowerment to achieve brand improvement and surpass traditional car companies in the new energy track. These models ofThe product strategy is very accurate. Models such as Wenjie M9 and Ideal MEGA (994 vehicles) break the BBA (Mercedes-Benz, BMW, Audi) monopoly on the high-end market through intelligent assisted driving, innovative functions, and family scenario configurations such as “refrigerator, color TV, and large sofas”.
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