[CNMO Technology News]The mid-18 mid-18 promotion has come to an end. TCL once again firmly holds its leading position in the industry with its top scorer in the brand transaction list, showing a leading position in both sales performance and technological innovation. Thanks to the implementation of a number of core technologies that have been continuously promoted in the first half of this year, while TCL made a breakthrough in the Mini LED high-end TV market, it also brought high-end experience into the mainstream price range through the technology inclusive strategy, bringing users a truly impressive picture quality upgrade experience.
TCL can achieve such impressive sales results in 618, which is inseparable from its long-term accumulation in technology research and development and global manufacturing system. Relying on its own screen factory TCL Huaxing, TCL continues to make breakthroughs in the core screen technology. It currently has the world’s second largest LCD production capacity and the world’s largest LTPS production capacity, providing a solid foundation for the large-scale mass production of high-end screen solutions. At the same time, TCL has strengthened the coordination between the whole machine manufacturing and the supply chain and built an efficient and agile mass production and delivery system to ensure that the products can quickly respond to the market rhythm and truly achieve “good technology, large-scale, and popularization.”
Innovation experience: The fourth generation of LCD TVs are launched, from “big black edge” to “extreme scenery·no black edge”
In the first half of this year, TCL launched the industry’s first fourth-generation LCD TV series, equipped with a series of disruptive technologies. Looking back at the development history of LCD TVs, from the early 30mm ultra-wide bezels and wide black edges above 10mm to the later 10mm narrow bezels + 10mm black edges, and to the 10-18mm display area that still exists in the era of full-screen, the visual separation between black edges, borders and screens has always been a difficult problem.
Relying on 22 patents, Jijing’s black edge technology has solved the three major problems of screen black edges, border thickness and gaps between the frame and the screen through 22 patents, and achieved the visual area of “extremely narrow edges, no black edges, and no gaps”, breaking through the bottleneck of appearance design in the past decade, perfectly integrating home aesthetics and display technology.
In terms of screens, the Butterfly Huayao screen equipped with the fourth-generation LCD TV series adopts Huaxing high-end HVA screen technology and has a high contrast of 7000:1, which is 5 times that of ordinary IPS screens, achieving richer color levels and detailed performance. At the same time, the screen not only achieves a “black edgeless” that breaks through the visual boundaries, but also integrates the WHVA screen’s 40% ultra-wide color viewing angle enhancement technology. It can also have excellent color performance when looking at the side, and achieves double-layer anti-reverse. The reflectivity of the entire screen is only 1.8%. It is still transparent and has clear picture quality in the bright light or multi-light scenes during the day. It can be regarded as the top screen configuration of the flagship Mini LED TV.
Technology inclusive: Butterfly Wing Star Screen is placed in the middle level, breaking the barrier of “good screen premium”
In fact, the reflection problem has always been one of the most easily overlooked problems in real home environments but affects the most visual perception. In order to solve the common pain points in this industry, TCL not only continues to iterate anti-resistance solutions in high-end products, but also accelerates the process of technology decentralization.
The Butterfly Winged Star Screen is also based on Huaxing’s high-end HVA technology, equipped with the industry’s highest-grade LR low-reverse film, and achieves an extremely low overall screen reflectance of 1.8% through the internal 89° liquid crystal molecules regular arrangement, which can greatly reduce external light interference and improve picture contrast. This screen technology, which was originally used in high-end products, is now equipped with products such as T7L Pro and T6L Pro, allowing more consumers to enjoy high-quality visual experience at a more affordable price, further narrowing the distance between high-end experience and mass users.
Full-link optimization: Vientiane partition breaks through the “marginal decreasing” effect of backlight partition
To truly unleash the image quality potential of high-quality screens, in addition to the hard power of the panel, collaborative optimization of the backlight light control system is also indispensable. Especially in the Mini LED era, backlight partitioning has become a key variable that affects contrast, black position performance and HDR effect.
However, the industry’s understanding of light control has been stuck in the superficial logic of “the more partitions, the better”, ignoring the algorithmic coordination and efficiency bottlenecks of light control systems. The traditional solution’s “blind stack partition number” not only has limited improvements to the image quality, but may also bring side effects such as halo and light leakage, and it falls into the marginal dilemma of “the more you roll, the harder it is.”
In response to this pain point, TCL launched its self-developed Vientiane partition technology, making technological breakthroughs in the seven major links of the entire link from backlight to imaging, achieving the light control effect of “one zone at most zones”, effectively breaking the industry’s marginal diminishing problem, making the details of bright and dark scenes richer, and the layering and three-dimensional sense of the picture stronger. With Vientiane partition technology, Mini LED TV can further realize the display potential of the screen, with brighter parts and deeper parts, bringing users an immersive visual experience.
Sales volume confirm product strength and technology consolidates leading advantages
During the 618 period, TCL’s many Mini LED products equipped with the above-mentioned technologies, such as TCL Q9L Pro, T7L Pro, etc., strongly occupied the top spot in the high-end hot-selling list on major e-commerce platforms, becoming a “visible” choice for consumers. The dual leadership of technology and experience is becoming the key password for TCL users’ repurchase and word-of-mouth fission.
In the increasingly fierce competition in the global TV market, TCL can still achieve three-line collaboration in sales, technological breakthroughs, and product innovation, which is the result of its years of persistence in vertical integration of self-development and industrial chains. Next, TCL will continue to promote the popularization of “high-end technology”, so that cutting-edge technologies will no longer be high and truly enter the daily lives of more users.
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