Passionategeekz According to June 21, Maserati’s situation continued to deteriorate: sales fell sharply in 2024, and it plummeted by 48% year-on-year in the first three months of 2025. The sluggish performance has sparked speculation that Stellantis may sell Maserati, although Stellantis has repeatedly publicly denied it.
Early this morning in Beijing time, Reuters asked Stellantis about the latest rumors whether it planned to sell Maserati. The spokesperson responded: “IMHO, MaseratiNot for sale。”
However, according to two people familiar with the matter, Stellantis hired in April, McKinsey is helping to deal with a new round of import tariffs led by the United States, and one of its research directions may includeSuggested Stellantis stripped Maserati。
One of the sources said Stellantis had asked McKinsey to explore all possible options regarding Maserati’s future. However, McKinsey is still in the initial evaluation stage and it is difficult to make clear suggestions in a short period of time.
Another source revealed that Stellantis’s board of directors will take place on MaseratiDifferent opinions. One side believes that as the group’s only luxury brand, Maserati still has strategic value; the other side is worried that current resources will find it difficult to support Maserati to complete product updates.
Maserati has discontinued its two main models, Ghibli and Levante, and its successor models will not be available until 2028 and 2027. At present, in the market environment where SUVs are still popular, the Grecale, which costs $80,000, has become Maserati’s only SUV product.
In addition to Grecale, Maserati also launched the Gran Turismo coupe and the MC20 supercar, but the market acceptance of these two models is limited and it is difficult to support overall sales. Stellantis former CEO Tang Weishi admitted last year that MaseratiStill in a loss。
Ghibli and Levante’s replacement models may help boost sales and financial performance, but the luxury car market is highly competitive. Alfa Romeo, a subsidiary of Stellantis, is promoting product updates, and the two must maintain a clear positioning to avoid conflicts, making the space more tight.
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