Pop Mart will launch the animation series “LABUBU and Friends” and set up a movie studio – Passionategeekz

Passionategeekz On June 20, LABUBU doll blind box became popular worldwide earlier this year, and its company Pop Mart also saw its market value soaring. With the popularity of blind boxes, how to maintain subsequent IP value growth has become a problem that the company needs to consider.

According to Nanjing Morning Post today, Pop Mart not only builds Pop Mart Paradise, but also plans to strengthen the content-level “infrastructure”.LABUBU and Friends animated series will be released。

The report mentioned that Wang Ning, the founder of Pop Mart, revealed thatPop Mart has officially established a movie studio and will make movies later。

Passionategeekz noticed that Beijing Pop Mart Cultural and Creative Co., Ltd. has registered the copyright of the first season of the animation series “LABUBU and Friends”. The registration date is March 18, 2025 and the creation completion date is January 15, 2025.

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