Meta expands its smart glasses landscape and will launch new AI products with luxury brands such as Prada

Passionategeekz June 18th news, according to CNBC on Tuesday, Meta and Esilo Luxuntika Group plan to launchNew generation of smart glassesbrands include Oakley and Prada, and will be equipped with generative AI technology.

Meta released a trailer on social media this week, opening an Instagram account called “Oakley | Meta”, which reads: “The next evolution will be available on June 20.”

CNBC reports that the new generation of glasses willFocus on sports people as the main goal. Meta found that many Ray-Ban users will use equipment to shoot in scenes such as tennis and skiing, and decide to focus more on active consumer groups.

According to people familiar with the matter, the Oakley series of glasses is expected to be priced at about US$360 (Passionategeekz Note: the current exchange rate is about RMB 2,586), which is more weather-resistant than the Ray-Ban series and will use a technical configuration similar to the Ray-Ban Meta glasses released in 2023. The person was not authorized to speak publicly about the product.

Esilo Luxentika Group is headquartered in France and Italy. It owns brands such as Ray-Ban, Oakley, Vogue Eyewear and Persol, and has established authorized partnerships with more than 150 brands around the world.

Several former Meta employees pointed out that Prada glasses have thicker temples, which is beneficialEmbed key components such as microphones, chips, etc. in smart glassesthis design makes it an ideal partner for Meta.

Meta and Esilo Luxuntika initially established a cooperation in 2019 and launched the first generation of Ray-Ban smart glasses in 2021, but it was not until the second generation equipped with Meta AI voice assistant was released in 2023 that it was truly recognized by the market. The new version can identify landmarks after connecting to a smartphone, analyze ingredients to obtain recipes, and support sending voice messages through WhatsApp and Messenger.

The two companies plan to launch a third-generation product by the end of the year before the holiday, which is larger and is expected to have a small display built into the lenses.

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