Meta and Oakley reach cooperation and expect to announce new smart glasses on June 20

Passionategeekz According to June 17, another major cooperation will be ushered in in the field of smart glasses. The well-known glasses brand Oakley and technology giant Meta have officially reached a cooperation to jointly develop smart glasses products. The results of this cooperation are expected to be officially announced on June 20, 2025.

Passionategeekz noticed that this cooperation was not without warning. As early as January this year, it was reported that Meta was developing a version of smart glasses based on the Oakley brand. Ray-Ban smart glasses have always been one of Meta’s most popular smart devices, and also a brand under EssilorLuxotica, it seems like a natural move to join the competition in the smart glasses market.

But surprisingly, Meta did not choose to announce the results of this cooperation at the Meta Connect conference in September. According to the official Oakley website, “The next evolution is coming soon, on June 20.” According to the leaked information, Oakley’s smart glasses may be based on its Sphaera series design, which is similar to the current Ray-Ban smart glasses, such as having a camera but no display, but will adjust the camera position to the center of the glasses frame and add some features for cyclists and athletes.

Although Meta has not made it clear that the upcoming Oakley brand smart glasses are available, combined with previous leaks and Oakley’s identity as the glasses brand, it is almost certain that this is the upcoming product.

The timing of this cooperation may not be accidental. Recently, Google has just launched its Android XR operating system and announced the development of Android XR glasses with five brands including Samsung, Xreal and Gentle Monster. By contrast, Meta has previously had relatively few partners in the field of smart glasses.

Although Meta has already gained a certain advantage in the smart glasses market, its products have not only been launched, but also occupy a large market share. But facing Google’s challenge, Meta chose to accelerate the launch of smart glasses in partnership with Oakley, obviously in order to seize the initiative. It is expected that the first batch of Android XR glasses will not be released until 2026, and the advance layout of Meta may put Android XR under greater pressure on marketing.

In addition, the early release of Oakley smart glasses also reserves space for Meta’s other smart glasses projects. Meta is rumored to be developing a smart glasses with a display through which users can view apps and notifications, which is very similar to what Google announced for its AR glasses. While Google is the first to showcase the next generation of consumer-grade AR glasses, Meta is expected to be the first mainstream company to actually launch such products, with its official launch expected at the 2025 Meta Connect conference.

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