Meituan: More than 100 million users have experienced “flash sales” this year, and the mobile phone transaction volume doubled

Passionategeekz On June 19th, Meituan issued an announcement today stating that this year, 618,More than 100 million usersUnlocked a new experience of “flash shopping” on Meituan.

Meituan official revealed that from May 27 to June 18,Meituan flash sales hit a record highThe transaction volume of more than 60 categories of goods doubled, and the transaction volume of nearly 850 brands doubled. Meituan flash sale mobile phones, liquor, milk powder, large and small home appliances, and the overall transaction volume of more than 20 categories of high-unit priced “big items” products increased by 2 times, and the per capita consumption amount of order users increased by nearly 40%.

During the 618 period, Meituan Flash Sales joined forces with home appliance brands such as Gree, Midea, Aux, and TCL to launch a half-day air conditioner delivery service in many places across the country.The transaction volume of home appliances such as air conditioners and TVs has increased by more than 11 times。

During the college entrance examination, Meituan flash sale received a large number of digital and flower orders with notes “sending candidates”.Meituan flash sales tablet transaction volume increased by nearly 8 times compared with the same period last year, and laptop transaction volume increased by more than 1 times。

This year, Meituan flash sales mobile phone transactions doubled, Apple’s transaction volume ranked first among brand owners, Huawei’s transaction volume increased by more than 3 times, Honor’s transaction volume increased by more than 6 times, vivo’s transaction volume increased by more than 2 times, and Xiaomi’s transaction volume increased by more than 1 times.

According to previous reports from Passionategeekz,Meituan officially announced its new generation shopping platform “Meituan Flash Sales” on April 15claiming to upgrade “wait for express delivery” to “30 minutes delivery”, Meituan flash purchase entrance appears on the homepage of Meituan App.

The “Meituan Flash Sales” business was launched in 2018, focusing on “everything comes to your home” in an average of 30 minutes. Previously, “Meituan Flash Sales” did not have an independent app entrance, and was presented with supermarket convenience, digital home appliances and other entrances.

Since 2024, brands such as home appliances and daily necessities have accelerated their layout in Meituan Lightning Warehouses. Currently, Meituan Lightning Warehouses covering all retail categories have reached 30,000, and are expected to reach 100,000 in 2027.

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