Liu Qiangdong focuses on the home improvement industry, JD.com acquires lifestyle home – Passionategeekz

Passionategeekz On June 25, the State Administration for Market Regulation announced eight cases of business concentrations last week that were unconditionally approved from June 2 to 8, 2025.

in,Beijing Jingdong Century Trading Co., Ltd. acquires equity of Sichuan Life Home Furnishing Group Co., Ltd.In the list, the case was concluded on June 4, 2025.

Passionategeekz inquiry learned that Sichuan Life Home Furnishing Group Co., Ltd. operates the website of Life Home Decoration and Decoration Company. The group claims to be established in 2010 and has served more than 200,000 families in 11 years. It now covers 25 first- and second-tier core cities across the country. It is a familyLarge chain direct-sale home decoration brand。

The group has developed in the home decoration field with multiple positionings. Its home decoration sector has five major service brands:

• “Yi Villa Clothing”, “Big Mansion Clothing”, “Light Luxury Clothing”Three major decoration product brands provide customized decoration services to the entire population;

• “Van Gogh International”Focus on providing high-end decoration services to villas;

• “Yiai Home”Provide customized/soft decoration design and services for hard-decorated private homes.

As early as 2019, JD launched the “JD Home Decoration Festival”; in 2020, JD launched the “JD Home” channel that provides one-stop home decoration solutions; in 2023, JD officially launched its own decoration business.

In May this year, JD.com’s self-operated home furnishing brand flagship store, “101HOME”, opened, providing a one-stop home decoration option, and receive authentic spots in 1-3 days. It also promises a 5-year warranty + 1-year extended warranty.

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