Lei Jun and Li Xiang interact with Xiaomi YU7 + Ideal i6 to defeat the 35C of BBA? – Passionategeekz –

[CNMO Technology News]Recently, Xiaomi Group Chairman Lei Jun and Ideal Auto CEO Li Xiang interacted on social platforms around new models such as Xiaomi YU7 and Ideal i6.

Lei Jun revealed in response to a question from netizens that Xiaomi’s first SUV model, YU7, will adhere to the positioning of “sports utility vehicle”, which is different from the current mainstream six-seat layout in the market, focusing on driver experience. He emphasized that YU7 is not a traditional “square box” shape, but is positioned as a luxury high-performance SUV. While ensuring the practicality of the space, it pays more attention to handling performance and driving pleasure. Lei Jun pointed out that although comfortable configurations such as “color TV refrigerators and large sofas” are popular in the new energy era, the driving experience should not be ignored. YU7 will achieve a balance between sporty performance and luxury and comfort.

Li Xiang, CEO of Ideal Auto, forwarded the relevant news and congratulated Xiaomi YU7 on its big sale, and said: “The Ideal i8, which will be launched in late July, is a three-row and six-seater pure electric SUV. Our original intention is “Ideal to create a mobile home and users create a happy home.” Compared with the sports orientation of Xiaomi YU7, Ideal i8 is a family-oriented SUV, which takes care of the travel experience of the whole family more.”

It is worth mentioning that before, Li Xiang posted a post when preheating the Ideal i6: “We hope to provide family users with the Mercedes-Benz GLC/BMW X3/Audi Q5 purchase intentions to provide more car purchase options. Do you think they will be replaced by “67Y” (Ideal i6, Xiaomi YU7, Tesla Model Y)?”

The successive launch of Xiaomi YU7 and Ideal i8 and i6 may form a direct competition for BBA’s 35C series (GLC, X3, Q5). The current domestic starting price of 35C models is concentrated in the range of 300,000 to 500,000 yuan. If Xiaomi and Ideal continue their brand cost-effective strategy, they may compete for market share through configuration upgrades and price advantages.

All rights reserved, no reproduction without permission