Lead comprehensively and hit a new high! Hisense TV won the first place in the 618 cycle – Passionategeekz –

[CNMO Technology News]The 2025 618 Shopping Festival officially ended. With its outstanding product strength and technological innovation, Hisense TV performed well in this promotion. According to data released by Hisense Video, during the 618 period, Hisense TV ranked double champion in sales and sales in China’s TV market with a significant advantage of 24% of sales and 29% of sales.

In the Mini LED market segment, Hisense continues to have a leading position, with sales and sales share reaching 30% and 32% respectively, both increasing year-on-year, ranking first in the industry. As a technology leader in this field, Hisense launched the world’s first RGB-Mini LED TV this year is favored by audio and video enthusiasts and high-end consumers. Data shows that Hisense’s sales share in the ultra-high-end market above 50,000 yuan is as high as 74%, an increase of 28 percentage points year-on-year, setting a new industry record. At the same time, the penetration rates of its high-end products online and offline channels have increased to 34% and 45% respectively.

In the 100-inch large-screen market, Hisense also leads the industry. With its excellent picture quality performance and immersive audio and video experience, Hisense’s 100-inch TV sales and sales accounted for 42% and 49.6% respectively, continuing to top the list. Among them, in the field of laser TV, Hisense has achieved an absolute lead in market sales of over 100 inches with a market share of 50% and a sales share of 67.9%. The dual-engine strategy of “large screen + technological innovation” has become an important force in promoting overall consumption upgrade.

From the perspective of product structure, many Hisense star models performed outstandingly. Xiaomo E5Q Pro won the omni-channel sales championship, 85U7 ranked first in the offline best-selling list, Dabai’s best-selling machine, fish screen display G6K and Thousand-yuan display Dasheng G5 Pro also entered the top two sales in their respective categories.

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