Kantar × Google announces 2025 BrandZ Top 50 Global Brands in China: ByteDance, Xiaomi, Xiyin Top 3

Passionategeekz June 19th news, today, Kantar and Google officially released the “2025 Kantar BrandZ China Globalized Brand”, revealing the 2025 top 50 Chinese globalized brands.

Research data shows that in 2024, overseas consumers’ attention to brand value increased significantly, with 47% of consumers breaking their inertial choices and actively turning to new brands at the same price or even higher prices; in 2025, the global consumer market will show a new trend of more openness and inclusiveness.Up to 81% of respondents expressed their willingness to try new brands。

This year, the list comprehensively utilizes Kantar BrandZ brand asset evaluation framework and Google’s consumer behavior data collection capabilities to measure overseas consumers’ perceptions of China’s global brands. In view of export potential and overseas market development trends, they select from different geographical regions 11 markets (including developed and emerging markets): Australia, Brazil, France, Germany, India, Indonesia, Japan, Mexico, Spain, the United States and the United Kingdom.

This year, based on the accumulation of brand databases and the professional intentions of industry experts, the list continuously monitored more than 400 brands and screened and generated 203 Chinese candidate brands.Finally passed the brand strength scoreRanking is the top 50 global brands in China in 2025.

Passionategeekz attached to the top ten list:

• ByteDance

• Millet

• Rare

• Lenovo

• Huawei

• Haier

• Alibaba AliExpress

• Hisense

• OPPO

• TCL

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