IDC: In the first quarter of 2025, the global smart glasses market shipments were 1.487 million units, an increase of 82.3% year-on-year

Passionategeekz On June 18, according to the latest “Global Smart Glasses Market Quarterly Tracking Report” released by International Data Corporation (IDC), the global smart glasses (Smart Eyewear) market shipments in the first quarter of 2025 were 1.487 million units, an increase of 82.3% year-on-year. Among them, the global audio and audio shooting glasses shipped 831,000 units, a year-on-year increase of 219.5%; the AR/VR market shipped 656,000 units, a year-on-year increase of 18.1%. The smart glasses market is still mainly focused on Meta on the global scale. In addition to the US market, it has also begun to focus on layout in the Western European market.

Passionategeekz learned from the report that in the first quarter of 2025, the market shipments of China’s smart glasses (Smart Eyewear) were 494,000 units, an increase of 116.1% year-on-year. Among them, the Chinese audio and audio shooting glasses shipped 359,000 units, an increase of 197.4% year-on-year. The Chinese audio and audio shooting glasses market is still mainly audio glasses products, with main players including Xiaomi, Huawei, Jiehuan, etc.; in the first quarter, Thunderbird’s new V3 was launched, driving the audio shooting glasses market to grow significantly. The AR/VR market shipments were 135,000 units, a year-on-year increase of 25.2%. The main players include Pico, Xreal, Thunderbird, Inmo, etc.

In the past two quarters, the focus of China’s AR/VR market has gradually shifted to the AR&ER market. In the first quarter, the AR&ER market shipped 86,000 units, with a share of 63.8%, and the shipment volume increased by 64.0% year-on-year. Among them, Xreal, Thunderbird, and Xingji Meizu jointly promoted market growth.

IDC prediction,The global smart glasses market shipments are expected to reach 14.518 million units in 2025, an increase of 42.5% year-on-year.Among them, the shipment of audio and audio shooting glasses is expected to be 8.828 million units, a year-on-year increase of 225.6%; the shipment of AR/VR equipment is expected to be 5.69 million units, a year-on-year decrease of 23.9%. Among them, the decline in the AR/VR market is mainly affected by the MR market. Due to the stagnation or delay in product rhythm of important manufacturers, some shipments will be postponed from 2025 to 2026.

In 2025, the shipment volume of China’s smart glasses (Smart Eyewear) market is expected to reach 2.907 million units, an increase of 121.1% year-on-year.Among them, the shipment of audio and audio glasses is expected to be 2.165 million units, a year-on-year increase of 178.4%; the shipment of AR/VR equipment is expected to be 742,000 units, a year-on-year increase of 38.1%.

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