IDC: In Q1 this year, global smart sweeping robot shipments exceeded 5 million units, with an increase of 11.9% year-on-year, with Chinese brands leading the way

Passionategeekz June 19th news, International Data Corporation (IDC) released the “Global Smart Home Equipment Market Quarterly Tracking Report, First Quarter 2025”. Passionategeekz learned from the data that the global smart sweeping robot market shipped 5.096 million units, an increase of 11.9% year-on-year; the market share concentration of leading manufacturers intensified, and the top 5 manufacturers shippedIt has accounted for 63.4% of the overall marketup 3.5% from the same period last year.

Leading brands continue to pay attention to R&D investment, quickly seize market share through product strength improvement, and industry concentration is on the rise. In the Chinese market, the “national subsidy” policy is accelerating the stimulus of the shipment of high-end models; in the overseas market, China’s leading manufacturers continue to expand in developed markets through powerful channels.

Among them, Stone Technology, Ecovacs, Zhuimi, Xiaomi, and Irobot ranked in the top 5 global smart sweeping robot shipments in the quarter.

• Stone shipped 982,000 units worldwide in the first quarter, continuing to maintain the first place in shipments with a market share of 19.3%, an increase of 50.7% year-on-year. The two regions with the largest shipments are China and Western Europe, totaling more than 50% of the total global shipments. In the Czech Republic, Denmark, Finland, Germany, Israel, South Korea, Norway, Poland, Sweden, Turkey and the United Arab Emirates, Stone Technology ranks first in shipments. In the first quarter, Stone Technology released the industry’s leading new sweeping robot equipped with robotic arms, achieving a significant leap in the sorting of sweeping machine products from two-dimensional plane to three-dimensional space. The layout of Stone Technology’s products is constantly improving, providing users with more choices at various prices; at the same time, increasing the progress of offline store entry in overseas markets such as the United States is the key to maintaining the continuous growth of overseas markets.

• In the first quarter, Ecovacs shipped 693,000 sweeping robots, an increase of 11% year-on-year. Its focus areas are Asia Pacific, Russia, the Middle East, etc., forming a differentiated strategy with Stone; at the same time, its retail channel layout in the Western European market continues to deepen. Its home service robot concept includes multiple product categories, transforming from a single cleaning tool to a full-scene smart housekeeper.

• Zhuimi showed strong growth in the global sweeping robot market in the first quarter. Zhuimi’s market advantages are particularly prominent in Southwest Europe, with shipments in France, Italy, Belgium and other countries ranked first. Its performance in the high-end market was very impressive. The average unit shipment price in the first quarter reached US$627, and the high-end strategy continued to deepen.

• Xiaomi launched new AI products in the first quarter, which performed well in the domestic and foreign markets. With its brand image and channel system construction, its entry-level products still have certain shipment advantages in Southeast Asia and Southwest Europe.

• Irobot’s global shipments fell 30.6% year-on-year in the first quarter, and its market share fell to fifth. In the North American market, the average unit shipment price of its products has dropped to US$385, reflecting obvious price pressure and the global market continues to shrink. In terms of product iteration and functional innovation, iRobot is significantly behind its main competitors; at the same time, due to the high cost of North America’s supply chain, its product price competitiveness weakens among competitors with the same specifications.

Shipping of sweeping robot market in China in the first quarter of 2025 1.188 million units, a year-on-year increase of 21.4%the shipment growth rate exceeded 20% for two consecutive quarters. Affected by the “national subsidy”, the trend of deepening concentration of leading manufacturers is more obvious than that of global markets, accelerating market reshuffle, and the market share gap between the top 5 manufacturers continues to narrow. The accelerated upgrade of new quality and price ratios also bring hidden inventory concerns, and some old models are facing greater inventory pressure. Since 2025, the direction of technology upgrades has focused on two aspects: bionic robotic arms and AI interaction, but the average unit shipment price has declined, further squeezing the profit margin of manufacturers.

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