Huawei registered “Xijie” and “Zhijie” graphic LOGO copyright adopts a family design – Passionategeekz –

[CNMO Technology News]Recently, Tianyan Check information showed that Huawei Terminal Co., Ltd. completed the copyright registration of works for “Xijie Graphics LOGO” and “Zhijie Graphics LOGO”. Both works are art, and the registration date is June 13, 2025, and the creation completion dates are November 1, 2024, November 22, 2024, and the first publication dates are November 6, 2024 and December 5, 2024.

Xiangjie Automobile

From the perspective of design and copyright, Hongmeng Zhixing brand graphic logo takes shield shape as the core design and takes “safety is luxury” as the concept. The shield shape + letter combination graphic trademarks announced by AITO and MAEXTRO have won the industry’s recognition of its high-end logo. This graphic LOGO of STELATO and LUXEED continues the shield-shaped frame, only adjusts internal letters and details, and strengthens the brand family characteristics.

At present, the letter marks of the Enjoy and Zhijie are temporarily used as temporary marks. Some auto bloggers analyzed that it usually takes about 1 month from the end of the announcement period to obtaining the registration certificate, and it takes Q3 to use it at the earliest. Passionategeekz learned that some users have previously called on Hongmeng Zhi to provide early car owners with pre-mark replacement services, which shows the market’s expectations for the new logo.

In terms of brand ownership and cooperation model, Xiangjie was developed by Huawei and BAIC and created by Zhijie and Chery. Huawei holds the intellectual property rights for LOGO design, and cooperative car companies are responsible for production and some trademark registration. Previously, Huawei’s transfer of the “Shangjie” trademark to SAIC was a reflection of flexible property rights distribution.

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