[CNMO Technology News]At present, the 2025 618 Shopping Carnival has ended successfully. Passionategeekz noticed that Hisense TV achieved excellent results in this 618 promotion. According to official data, Hisense not only ranks among the top sales on e-commerce platforms such as JD.com, but also performs well in the large-screen TV market of 100-inch and above, firmly ranking first on multiple lists and becoming the first choice brand in the minds of consumers.
According to the latest battle report released by Hisense Video, during the 2025 618 promotion, Hisense TV ranked first in the Chinese TV market with excellent performance of 24% of sales and 29% of sales.
In the field of high-end display technology, the sales share of Hisense TV Mini LED category increased by 4.5 percentage points year-on-year to 30%, and the sales share increased by 3.1 percentage points year-on-year to 32%, winning the double championship in sales and sales. It is particularly worth noting that since its launch, the UX series, the super flagship product equipped with RGB-Mini LED technology, has quickly gained recognition from audio and video enthusiasts and high-end users, pushing Hisense’s share of the ultra-high-end TV market of more than 50,000 yuan to 74%, an increase of 28 percentage points from the same period last year, setting a new industry record.
Under the trend of large-screen displays, Hisense 100-inch TV has been the champion in this category for two consecutive years with a sales share of 42% and a sales share of 49.6%. By deeply combining RGB-Mini LED technology with 100-inch-level screens, Hisense has successfully built a differentiated competitive advantage of “large screen + cutting-edge display”, which has driven a significant increase in the omni-channel penetration rate of high-end products – the online market penetration rate reached 34%, an increase of 6.53 percentage points year-on-year; the offline market penetration rate reached 45%, an increase of 6.19 percentage points year-on-year.
At the product level, Hisense’s main model Xiaomo E5Q Pro won the omni-channel sales champion, and the 85U7 series won the first place in the offline market best-selling list. In addition, Dabai’s best friend, G6K with fish screen display and Dasheng G5 Pro, the Thousand-yuan monitor, have all entered the top two sales in their respective categories.
The reason why Hisense can stand out in this 618 promotion is inseparable from its leading advantage in display technology.
Taking the Hisense 100E8Q Pro series, which was popular during the 618 period, as an example, this TV adopts the industry’s only “real low counter benchmark” obsidian screen Ultra technology, which greatly improves the black purity of the screen and significantly reduces the reflectivity, and maintains clear picture quality even in strong light environments. More importantly, it has a super wide viewing angle, ensuring consistent high-quality images are enjoyed from any angle.
In addition, Hisense also pioneered RGB-Mini LED technology in the world. This technology adopts three primary color lamp beads to directly control light, abandoning the traditional “single light source + secondary conversion” mode, achieving 97% BT.2020 ultra-wide color gamut coverage, with color accuracy comparable to professional monitors, and completely solving the problem of color distortion on large screens.
Judging from the results of this 618 promotion, Hisense’s continuous investment and innovative breakthroughs in the field of display technology have brought it rich returns. This will not only be the recognition of Hisense by users, but will also be transformed into a driving force to push domestic TVs to a new peak in the domestic and even global markets.
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