Passionategeekz June 30th news, former Blizzard president Mike Ibara said Xbox shouldClarify your future direction as soon as possibleinstead of continuing to pursue comprehensiveness.
Ibara worked at Microsoft for 20 years, serving as corporate vice president of Xbox Live and Xbox Game Pass, and later as president of Blizzard. He commented on social platform X that the current positioning of XboxLooks blurry。
Ibara said: “I’m sorry to see Xbox and don’t know who they are, nor what they should be. There are still many great talents over there. They have to quickly find out the problem and make changes. I’m always a ‘green (Passionategeekz Note: Xbox Brand Color)’ fan and will cheer for them on the sidelines. Choose the direction and stick to the end.”
Some netizens asked him what to do next with Xbox, and he suggestedFocus on content distribution rather than continue to be a host. “It seems simple to me, Xbox should strive to be the world’s largest publisher of entertainment content.All other businesses can be cut off. Don’t hesitate anymore, dare to show your identity and focus on the direction you choose. ”
When asked if this conflicts with Xbox’s identity as a console manufacturer, Ibara replied: “From what I’ve seen, Xbox has alreadyNo longer a real host manufacturerNow.Bet on both endsIt will only fail. ”
Someone asked him if he knew about the news of Xbox’s layoffs this week, and Ibara responded that he “had no longer understood the situation there.”
Microsoft is currently promoting the release of its first-party games on multiple platforms, and many works are launched almost simultaneously with the PlayStation 5 version. However, Microsoft still promises to release the next-generation Xbox console to replace the Xbox Series X and S, but it remains to be seen whether it will continue the traditional console form or turn to devices similar to PCs and support multi-platforms.
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