Fire before it gets angry? It is said that executives of a certain company arranged a thousand employees to rush to buy Xiaomi YU7 – Passionategeekz –

[CNMO Technology News]Recently, an online revelation sparked heated discussion among netizens. An online commentator revealed that in a technology group, an executive of a company arranged 1,000 employees to rush to buy the upcoming SUV model YU7 of Xiaomi, and emphasized “message fidelity.” Another auto blogger also confirmed that the matter was true, saying that the target of buying was not one car, but dozens of YU7s. In addition, netizens added in the comment area that a local car rental company plans to purchase 100 YU7s. The company has purchased 20 Xiaomi SU7s, and the rental situation is very good. The monthly rent is as high as 10,000 yuan, attracting a large number of users to book monthly.

Little YU7

Passionategeekz noticed that Xiaomi YU7, as the second model of Xiaomi Auto, is scheduled to be officially released on June 26, but the trend of being popular before it becomes popular has spread. It is reported that the scalper market was active before the release of YU7. The service fee ranged from 1,000 yuan to 5,000 yuan, with a maximum price increase of 12,000 yuan. The seller claimed to be Xiaomi’s “ecological chain partner”, promised a success rate of 99% and provided the first batch of pickup cars in the country. On second-hand platforms, the popularity of the “Xiaomi YU7 Generation Grab” link soared, and hundreds of people marked “want” for a single link.

The interest of leasing companies in Xiaomi YU7 is not an isolated case. Analysis pointed out that the pre-release of YU7 has attracted “ordinary family car consumers, car fans, rental companies, exporters, and even scalpers to move”, partly because YU7, as an SUV, makes up for the insufficient space of the SU7 and is expected to become a popular alternative. This is consistent with the plan of a car rental company revealed by netizens, showing that the rental market continues to be optimistic about Xiaomi models.

Xiaomi YU7’s popularity before it becomes popular is also reflected in its technical parameters and market strategies. The car is positioned as a luxury high-performance SUV, with a maximum matching of 690 horsepower, a fastest acceleration of 0-100km/h takes only 3.23 seconds, a maximum range of 835km, and a price estimated to start from 250,000 yuan. It is reported that the seller used plug-in software to enter the payment interface in advance, claiming that he could ensure that the first batch of existing cars were obtained. From this point of viewXiaomi officials need to be vigilant about hype risks and avoid affecting brand credibility.

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