Douyin Vice President responded to cracking down on black public relations in the e-commerce industry: I will call it directly next time – Passionategeekz –

[CNMO Technology News]On June 19, Li Liang, vice president of Douyin Group, posted a post on Weibo to respond to a recent incident involving “black public relations”. He pointed out that competition in the Internet industry, especially in the e-commerce field, is becoming increasingly fierce, but the behavior of some companies in public opinion attacks through improper means has seriously affected the industry ecology and harmed consumer rights.

Li Liang said that the “Xinzhi Bailuo” company that was revealed this time has been operating multiple marketing accounts for a long time and continues to release false information on many companies including Douyin, which has been investigated and reported by the public security organs. At present, Douyin is filing a lawsuit against the company and calls for resolute crackdown on such marketing accounts that are aimed at attracting traffic and spreading false information. These accounts often disguise themselves as experts or industry insiders, creating and spreading rumors, and becoming an important source of false information on the Internet.

He also revealed that Xinzhi Bailuo was instructed by a large e-commerce platform to plan negative reports on Douyin. The platform’s account adopts “one-sided” positive publicity to its customers, and maliciously smears its competitors, and even spreads rumors. Its behavior has seriously deviated from its media attributes and has become a “business thug.”

In addition, Li Liang also disclosed another e-commerce platform’s more hidden way of spreading rumors: first, the false information is posted in the form of pictures on the WeChat Moments, and it is quickly deleted after being complained, and then it is disseminated through multiple marketing accounts, which even triggers forwarding by formal media and industry insiders, which eventually spreads the rumors widely. This method cleverly avoids responsibilities, causing companies to fall into a dilemma of “refuting rumors means expanding the impact” when facing rumors.

Li Liang emphasized that although the e-commerce platform involved was not named this time, he chose to announce the relevant situation after the end of the 618 promotion in order to avoid interfering with the normal market competition order and promote the healthy development of the industry. But he also made it clear that in the future, it will not be ruled out that the parties involved will be directly named in similar incidents to form a more powerful warning effect.

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