Passionategeekz On June 24, Chengdu Hi-tech Zone enterprise “Xingyue Chenshi Culture Development Co., Ltd.” announced today that it would acquire the global copyright of the classic IP “Xuanyuan Sword” series of games.
According to reports, Xingyue Chenshi will launch a full industrial chain development plan covering film and television, animation, games, digital cultural and tourism fields based on the original game plot.
At the “Xuanyuan Sword IP Global Cooperation Strategy Release Conference”, Xingyue Chenshi officially announced its current development plan, and the first phase will be developed based on “The Other End of Sanyun and Mountain of Xuanyuan Sword”.
Xingyue Chenshi also joined forces with Liberty Cool Whale Films to establish the “Xuanyuan Sword IP Production Committee”. The first animated theater film of “Xuanyuan Sword” is directed by Liberty Cool Whale founder and director Lu Yang (Passionategeekz Notes: Representative Works include Xiu Chundao, Assassination of Novelists, Feng Qi Longxi, etc.), and Yu Yang (Xuanchun Sword 2, Assassination of Novelists) is the screenwriter.
According to reports, this film is set in the Silk Road of the prosperous Tang Dynasty, with a planned investment of hundreds of millions of yuan for development and production, and will be released globally at the end of 2027 and early 2028.
In addition to theater movies, “Xuanyuan Sword Three: The Other End of Yunhe Mountain” will also be produced as an animated drama, directed by Abdul Qin, the popular Chinese comic “Sword Comes”, with a development budget of over 100 million yuan. It is planned to be launched on the mainstream video platform in 2026.
In addition, Xingyue Chenshi announced that it will sign a contract with Xinmei Group. The two parties will integrate resources to jointly develop the full series of copyrights of the “Xuanyuan Sword” IP, focusing on core works such as “Xuanyuan Sword Three: The Other End of Clouds and Mountains” and “Xuanyuan Sword Three: The Legend of the Sky: The Seal of the Sky”, expanding the literature, animation, film and television, games and derivative consumer products matrix.
Wang Lei, chairman of Xingyue Chenshi, said, “In terms of content, we plan to hire experts from the research field of the Belt and Road Initiative in China to form an advisory team to verify the cultural elements of the Silk Road based on Dunhuang murals and Western Region documents, and deeply explore historical materials along the Silk Road. In terms of technology, we have also reached a strategic cooperation with Hunan Mango Digital Intelligence, and will use high-precision digital scanning technology to restore the ancient city of Jiaohe and ancient Chang’an City along the Belt and Road Initiative, etc.”
According to Chengdu Hi-Tech Zone, the “Xuanyuan Sword” series of games has launched 13 main lines and five derivative works in the past 30 years. The IP has accumulated more than 200 million fans on the entire network, and the number of clicks on derivative dramas has exceeded 11 billion.
From “Honor of Kings” and “Those Things of That Rabbit That Year”, to “Nezha: The Devil Child’s Trouble”, Chengdu Hi-Tech Zone has created too many “miracles” of digital cultural and creative industries. Here we gather companies such as Cocodou animation, Al Ping Square, and Mojing Tianhe to create top national IPs such as “100,000 Cold Jokes” and “Cross the Sky”. Today, the addition of the “Xuanyuan Sword” series of games has once again expanded the “IP Group” of digital cultural and creative industries in Chengdu Hi-Tech Zone.
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