Canalys announces the TWS headphone shipment rankings in mainland China market in 2025Q1, Xiaomi, Huawei and Apple

Passionategeekz On June 19, Canalys (now incorporated into Omdia) announced the ranking of TWS headphone shipments in the global key markets in the first quarter of 2025. In terms of the mainland Chinese market, Xiaomi, Huawei, Apple, Wanderer and OPPO ranked in the top five.

Passionategeekz compiles the rankings of mainland China markets as follows:

• Xiaomi’s market share was 22%, a year-on-year increase of 44%;

• Huawei’s market share was 15%, an increase of 20% year-on-year;

• Apple’s market share was 12%, a year-on-year increase of 25%;

• The market share of the rambler was 9%, an increase of 8% year-on-year;

• OPPO’s market share was 6%, an increase of 76% year-on-year.

Among other markets, Apple continues to lead the US market with 52%, with JLAB and Samsung ranking second and third; the Indian market led by boAt, with its market share reaching 36%, and Boult and Noise ranked second and third; Xiaomi leads the Mexican and Thai markets, and Apple and Samsung also enter the top three of these two markets.

Overall, in the first quarter of 2025, the global true wireless headphones (TWS) market rebounded strongly, with shipments increasing by 18% year-on-year to 78 million units, the highest growth rate since 2021.

Global Market Ranking:

Apple’s market share was 23%, an increase of 12% year-on-year;

Xiaomi’s market share was 12%, an increase of 63% year-on-year;

Samsung’s market share was 7%, an increase of 8% year-on-year;

Huawei’s market share was 6%, an increase of 40% year-on-year;

boAt has a market share of 6%, up 31% year-on-year.

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