Cadillac sent out a promotional advertisement and Volkswagen was caught in the shooting: I want to change the tram but I am afraid of Volkswagen’s face – Passionategeekz –

[CNMO Technology News]Recently, a promotional advertisement about Cadillac IQ Ruige has sparked heated discussions on the Internet. The wording “I want to change a tram but I am afraid of Volkswagen’s face” is used in the advertisement. Although the “Volkswagen’s face” here has no direct connection with the Volkswagen brand, netizens said that this wording made Volkswagen innocently “under fire”.

It is reported that Cadillac’s transformation in the field of new energy vehicles has not been smooth sailing. As early as 2022, Cadillac LYRIQ Ruige aroused consumer dissatisfaction due to the problem that publicity does not match actual delivery. More than 200 prospective car owners complained that the streaming light flying wing LED taillights and black crystal light grille light mentioned in the publicity cannot be used when actually delivered, and the manufacturer did not inform you in advance. This incident has aroused consumers’ doubts about brand integrity.

In 2024, Cadillac once again “cadilled” when promoting its second pure electric model IQ Aoge. At a press conference, Cadillac’s slogan showed similar ridiculous remarks such as “Sorry Thor, we helped you create an SUV that is good under 500,000 yuan.” This was interpreted by the outside world as a ridicule of Xiaomi SU7. Although Cadillac tried to attract traffic in this way, this marketing strategy did not bring the expected effect, but instead aggravated the public’s stereotype of Cadillac’s “greasy man”.

Some people believe that in the short term, the following hot topics can attract attention with various marketing methods. Although it can make Cadillac attract some people’s attention, it will not be beneficial to brand loyalty in the long run. Because real competition is much more complicated than the surface.It turns out that the sales of a car have little to do with publicity. In contrast, brands such as Tesla can still maintain strong market performance without requiring a large amount of advertising.

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