Audi responds to the rumor of “canceling the goal of comprehensive electrification”: actively and pragmatically promote the gradual transformation to pure electric mobility – Passionategeekz

Passionategeekz On June 18, Audi issued a responsive statement on the electrification strategy in response to the recent rumor that “the goal of comprehensive electrification is cancelled and fuel vehicles will continue to be produced in the next 10 years.”

Audi said it will continue to work on aggressive model matrix maintenance and continue to keep internal combustion engine models attractive to customers after 2026 until the end of their respective product life cycles. Audi aims to rely on a broad and flexible product portfolio covering all driver forms,Actively and pragmatically promote the gradual transformation to pure electric travel。

The full text of the Passionategeekz attached statement is as follows:

We firmly believe in the future of electric mobility.And is working to achieve the clear long-term goal of fully electrified product lineup。

At the same time, we have also noticed that there are obvious differences in the development of global markets. For example, the “turning point” in North America is currently shifting significantly, while in China, the “turning point” of the new energy vehicle market (including hybrid models, extended-range models and pure electric models) was reached last year.

This volatility and diversity in the market requires us to provide a differentiated product portfolio in the coming years in a flexible and stable manner, covering pure electric vehicles (BEVs), plug-in hybrid vehicles (PHEVs) and internal combustion engines (ICEs) models. New models developed based on PPE luxury pure electric platform and PPC luxury fuel vehicle platform will play a key role here.

As mentioned earlier, we will continue to work on active model matrix maintenance,Continue to keep our internal combustion engine models attractive to customers after 2026until their respective product life cycles end.

Based on the current planning, we do not rule out other possibilities to ensure that the product portfolio always has the flexibility the market needs.At the same time, we will always firmly grasp the long-term goals of the full electric product portfolio。

Our goal is to rely on a broad and flexible product portfolio covering all driver forms,Actively and pragmatically promote the gradual transformation to pure electric travel。

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