Passionategeekz On June 25, the Hollywood blockbuster “F1 The Movie” that Apple spent a huge amount of money to create will be released in theaters this weekend, and the company is trying to pass iPhone The Wallet app promotes the movie to users, a move that has aroused strong dissatisfaction among users.
Apple has always been known for producing products that are popular with consumers, such as iPhones,iPad and Mac. In recent years, the company has also been involved in the film and television production field, with most of its works being broadcasted through the Apple TV+ platform. However, this week Apple turned its attention to offline theaters and launched its largest theater movie ever – “F1: Racing”.
To ensure the film was successful on its first weekend, Apple’s marketing team spared no effort to promote it. However, one of the promotion methods has caused controversy. The Apple Wallet app sent push notifications to iPhone users to promote the promotion of the purchase of “F1: Racing” tickets through Apple Pay. The event is provided through the Fandango platform. Users can save US$10 when using the code “APPLEPAYTEN” to purchase two or more movie tickets (Passionategeekz Note: the current exchange rate is approximately RMB 71.8).
Many users are upset about receiving such ad messages through the Wallet app and complaining on social media, some of which are also presented in creative “memes”, such as combining physical wallets with dissatisfaction with ad pushes.
It is worth noting that Apple seems to have noticed this issue. In the latest iOS 26 beta, the Wallet app has added an option to allow users to turn off such “Promotion & Promo” notifications. However, this feature is currently limited to a few iOS 26 beta users and has not yet been launched in the official version of iOS 18.
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