In celebration of the upcoming Pride Month this June, Apple has officially launched its 2025 Pride Collection, continuing its tradition of supporting and honoring the global LGBTQ+ community. This year’s lineup features a special-edition sport band and vibrant new wallpapers for Apple Watch, iPhone, and iPad.
The centerpiece of the collection is a Pride Edition sport band inspired by a woven tapestry of rainbow stripes in varying shapes and sizes. Each band is handcrafted using individually molded compression pieces, ensuring that no two bands are exactly alike—a design choice meant to symbolize the uniqueness and individuality of every LGBTQ+ person.
According to Apple, the distinct textures and colors are a tribute to “the individuality of all members of the LGBTQ+ community.” The band is currently available for pre-order in the United States via the Apple Store, priced at $49 (approximately HK$382). It will hit retail stores next week and comes in three sizes—40 mm, 42 mm, and 46 mm—with two length options: S/M and M/L.
Complementing the hardware, Apple also introduced the new Pride Harmony watch face, designed to enhance personalization and showcase Pride colors on the wrist. Meanwhile, upcoming software updates will bring the same visual spirit to iPhone and iPad. Themed wallpapers inspired by the watch band’s colorful design will be available on devices running watchOS 11.5, iOS 18.5, and iPadOS 18.5.
Apple’s annual Pride Collection is more than a product launch—it’s a statement of visibility, inclusion, and creativity. By integrating these themes into both hardware and software, Apple once again uses its global platform to advocate for representation and individuality in technology.
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