[Home Secret]On June 23, Rongsheng Refrigerator’s fence advertisement “Ronshen fridge more than fresh” (not only fresh) made its debut on the 2025 FIFA Club World Cup Green Field Side. This is not only an advertising slogan, but also its firm brand value announced to the world. From the European Cup to the World Cup, and then to the Club World Cup, Rongsheng Refrigerator has frequently appeared with top football events. It is also in these globally striking football events that Rongsheng has completed the key transformation from a “fresh-raising expert” to a “leader of healthy fresh-raising life”.
Behind the frequent appearances in top events: Rongsheng’s technical investment for more than 40 years
In fact, as early as 2016, Rong Sheng made his first appearance in the European Cup, and surrounded the European Cup with the slogan “Rong Sheng Quality Assurance” to polish the quality reputation of China’s manufacturing; Rong Sheng appeared in subsequent European Cup 2020 and 2024 European Cup events. In 2025, Rong Sheng once again stood on the stage of the Club World Cup.
Rongsheng’s increasingly in-depth and high-profile “existence” in top international events not only reflects the tremendous power of China’s manufacturing to transform into China’s “intelligent” manufacturing and China’s “quality” manufacturing, but also clearly shows:Rongsheng is transforming from a “chaser” in industry technology to a “definer” in healthy and fresh-raising technology rules and consumption value.
We often say that every appearance in the spotlight is the spire of iceberg above the water.
Loving soundrefrigerator“Ronshen fridge more than fresh”ofbehind，butIt is a solid foundation built by professional accumulation for 42 years。
From China’s first two-door, double-temperature refrigerator, China’s first fluorine-free environmentally friendly refrigerator, China’s first refrigerator to win the United Nations Energy Saving Star Gold Award, China’s first air-cooled frost-free refrigerator, China’s first cross-door refrigerator, to the world’s first refrigerator that can continue to grow fruits and vegetables, to the new WILL fresh-food series refrigerator in the Club World Cup…Behind this achievement is Rongsheng’s innovation engine built by 6 major R&D centers, 4 major production bases, and 2,497 technical patents, driving its continuous iteration of refrigerator technology and leading the formulation of many industry standards such as healthy refrigerators and fresh refrigerators.
Top football eventsChina is not absent, it is just a different way
For Rongsheng, sports marketing is a window to promote brand “cognition” and globalization.However, as Rongsheng continues to widen the technological generation gap in the industry, high-profile slogans are becoming an explicit expression of its innovative strength.
For a long time in the past, the refrigerator industry has been deeply trapped in the quagmire of homogeneous competition in “preservation”. Most mainstream brands have invested hugely in basic preservation technologies such as temperature control, humidity adjustment, and multi-circulation systems. The technical parameters are constantly refreshed, but they have never broken through the boundaries of consumers’ cognitive boundaries of refrigerator value – “preservation” is just the bottom line requirement to maintain the food ingredients not deteriorate.
When technological innovation cannot bring about significant experience upgrades, market growth can only rely on price wars and marketing wars, and the overall value of the industry is severely suppressed.
And Rongsheng refrigeratorWhile the industry is constantly exploring the ability to preserve products, it pioneered the technology of “food-raising”.Rongsheng WILL fresh-raising technology actively maintains and even improves the activity of ingredients by simulating light, water and ion technology, achieving a qualitative leap in the “nutritional retention rate” of ingredients, transforming the past passive fresh-keeping of refrigerators into active “maintenance”, achieving a comprehensive breakthrough in the refrigerator’s “preservation” ability.
The official global refrigerator Rongsheng WILL606 fresh refrigerator, which was officially unveiled in this Club World Cup, is a concentrated “embodiment” of this technology.
Compared with traditional refrigerator products, it only delays the spoilage of ingredients, but cannot prevent the loss of nutrients such as vitamin C and chlorophyll.606 fresh-raising refrigerator equipped with Rongsheng WILL fresh-raising technology, relying onSuppl proMulti-frequency light illumination and freshnesssystem、Intelligent Dynamic Water Mist Moisturizingsystem、High-energy anti-virus and sterilizationsystemThree “trump card” that allows stored fresh ingredients to not only last for a long time, but also continue to grow and avoid nutrient loss.，TheseThey have set new standards for super flagship products for the industry.
When “preservation” becomes the basic threshold of the industry,The sound of“Freshness” represents a higher technical dimension and pursuit of quality of life.In the sports field, athletes’ pursuit of “higher, faster, and stronger” sports spirit will never stop, while Rongsheng’s pursuit of a healthy and fresh lifestyle will never stop. Through the stage of the Club World Cup, Rongsheng is not only conveying such brand power, but also showing Rongsheng’s leading product strength, which is different from the industry’s high-end refrigerator.
Rongsheng WILL FreshnessrefrigeratorjustLoving soundOne of the “delicious dishes” prepared for the Club World Cup feast.
For the Club World Cup, Rongsheng also launched the 2025FIFA Club World Cup custom refrigerator-515 sugar cube refrigerator.passIDPinitiativeDouble net 2.0 technologyaccomplishcold99.9999% sterilization rate and 99% plankton removal rate in both spaces。Meanwhile, through refrigeration/freezing independent evaporator design,Completely solve the problem of scented traditional refrigerators.
In addition, in terms of design, Rongsheng 515 Sugar Cube Refrigerator uses the design language of “French structure + ultra-thin flat embedding” to break the bulkiness of traditional refrigerators. The 598mm ultra-thin body (8% reduction from the mainstream 650mm in the industry), combined with the 598mm ultra-thin flat embedding design, achieves the “zero protrusion” integration with standard cabinets; the 108° wide-angle door opening design supported by the star trace change hinge technology can easily access objects even if they are close to the wall.
From passively “delaying corruption” to active “food cultivation”, from passive sterilization, to active double purification, Rongsheng uses technology as a carving knife and uses the Club World Cup as a painting board to interpret a leap in refrigerator preservation technology for families around the world.It can be said thatAt the world’s top football eventsChina is not absent, it just changes a way to better demonstrate its strengthexist。
In conclusion: Over the past 40 years, Rongsheng has continuously created and led the development direction and consumption trend of the refrigerator industry through repeated quality inheritance and healthy freshness technology innovation. Now, Rongsheng stands on the track of the Club World Cup and once again demonstrates the concept of “healthy and freshness” to the whole world. When players challenge the limits of the human body on the field, Rongsheng simultaneously interprets the refrigerator’s freshness ability in the refrigerator field. The end point is not to delay the corruption of the ingredients, but to make it more nutritious and fresher through technology, which is to keep it fresher than freshness, that is, Rongsheng nourishes freshness.
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