Ai+ Smartphone Price Hike Now Starts November 11

Ai+ Smartphone has brought forward its planned smartphone price increase in India. The company has now scheduled the revised prices to take effect from November 11, 2026, instead of the previously announced November 15 date.
This gives customers only a few more days to purchase selected smartphones at their existing prices. According to the company, the decision follows stronger-than-expected demand, faster inventory depletion and increasing costs of memory and other smartphone components.
The upcoming revision affects several devices from the Pulse 2 and Nova 2 families. Depending on the smartphone and storage configuration, customers will have to pay between ₹1,000 and ₹3,000 more.
Ai+ Smartphone New Prices in India
Here is the complete revised pricing breakdown for the affected devices.
| Smartphone | Variant | Old Price | New Price |
|---|---|---|---|
| Pulse 2 FE | 4GB + 64GB | ₹8,999 | ₹10,999 |
| Pulse 2 | 4GB + 64GB | ₹8,999 | ₹10,999 |
| Pulse 2 | 4GB + 128GB | ₹9,999 | ₹11,499 |
| Pulse 2 | 6GB + 128GB | ₹10,999 | ₹11,999 |
| Nova 2 5G | 4GB + 64GB | ₹11,999 | ₹13,999 |
| Nova 2 5G | 4GB + 128GB | ₹12,999 | ₹14,499 |
| Nova 2 5G | 6GB + 128GB | ₹13,999 | ₹14,999 |
| Nova 2 Neo 5G | 4GB + 64GB | ₹12,499 | ₹14,999 |
| Nova 2 Neo 5G | 4GB + 128GB | ₹12,999 | ₹15,999 |
| Nova 2 Neo 5G | 6GB + 128GB | ₹14,999 | ₹16,999 |
| Nova 2 Power 5G | 6GB + 128GB | ₹15,999* | ₹16,999* |
| Nova 2 Power 5G | 8GB + 128GB | ₹16,999* | ₹18,999* |
| Nova 2 Pro 5G | 6GB + 128GB | ₹16,999 | ₹17,999 |
| Nova 2 Pro 5G | 8GB + 128GB | ₹17,999 | ₹19,999 |
| Nova 2 Ultra 5G | 6GB + 128GB | ₹18,999 | ₹20,999 |
| Nova 2 Ultra 5G | 8GB + 128GB | ₹19,999 | ₹22,999 |
| NovaFlip 5G | 8GB + 256GB | ₹49,999 | ₹49,999 |
*The existing Nova 2 Power prices include applicable bank offers. Customers should check the exact offer and final checkout amount before purchasing.
Which Smartphones Get the Biggest Increase?
The Nova 2 Neo 5G and Nova 2 Ultra 5G are among the most affected devices. Their higher storage configurations will become ₹3,000 more expensive.
The entry-level Pulse 2 FE and Pulse 2 also receive significant increases. Their 4GB + 64GB versions will move from ₹8,999 to ₹10,999. This is a ₹2,000 difference, which is substantial for someone shopping in the affordable smartphone category.
The Nova 2 5G receives smaller increases across its configurations, while the Nova 2 Pro 5G sees increases between ₹1,000 and ₹2,000.
There is one important exception. The Ai+ NovaFlip 5G with 8GB RAM and 256GB storage will retain its existing ₹49,999 price.
Why Is Ai+ Increasing Smartphone Prices?
Ai+ has pointed towards increasing memory and component costs as the main reasons behind the decision. The company also says its existing inventory is being exhausted faster than expected because of stronger customer demand.
When manufacturers purchase fresh components at higher prices, their production costs increase. This can eventually affect retail prices, especially in budget and mid-range smartphones where manufacturers operate with tighter margins.
The situation is not limited to one brand. Memory costs and supply-chain pressure are becoming important factors across the smartphone industry. These increases can affect the prices of new launches as well as existing devices.
Ai+ has been expanding its Indian smartphone portfolio with the Pulse and Nova families. Its reported shipment growth also makes its pricing strategy worth watching.
What Should Buyers Do?
Customers planning to purchase an affected Ai+ smartphone should compare the existing price with the revised amount before November 11. The company has indicated that existing pricing will remain available until November 10, depending on stock availability.
However, buyers should not purchase a smartphone only because its price is increasing. Compare the specifications, software experience, camera performance, battery life and after-sales support with competing devices in the same segment.
Check the official Ai+ store for product availability and live pricing. Actual prices can differ depending on storage variants, retailer offers and bank discounts.
Also Read
- Ai+ Smartphone Shipments Jump 306% as India’s Phone Market Slows
- LAVA Virat V1 vs Ai+ Pulse 1: Budget Phone Comparison
- Ai+ Nova 2 Pro and Nova 2 Neo 5G Launched in India
- Ai+ Pulse 2 Sold Out in 15 Minutes During Its First Sale
- Ai+ Nova 2 Series Design and Colours
Passionategeekz Take
Ai+’s decision to move its price increase forward is another reminder that smartphone prices can change even after a product has been available for several months.
The biggest concern is the entry-level segment, where an additional ₹2,000 or ₹3,000 can change a buyer’s decision completely. Customers considering the Pulse 2 or Nova 2 series should compare the current offers before the new prices arrive.
For Ai+, strong demand is encouraging, but maintaining affordability and customer trust will be equally important as the brand expands its presence in India.
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