[Home Secret]The smoke of gunpowder dissipated, and TCL strongly locked in the industry with its top score in the brand transaction list. Its market dominance and user recognition have once again been strongly confirmed. And behind this impressive report card, a deeper industry change is accelerating.
Mini LED TV ushers in a “singularity moment”. Why can TCL repeatedly “win the championship”?
As the focus of the market and a comprehensive reference for software and hardware technology, “picture quality” has always been the “C-position indicator” at the press conference of the leading TV brand.
Compared with the main OLED TVs represented by international brands such as Samsung and Sony, they are focusing on improving the expressiveness of OLED displays.The story of breakthrough in the picture quality in the Mini LED field depends more on the long-term exploration of leading brands represented by TCL.
This year, TCL released the fourth generation LCD TV series.It also officially started the “singularity moment” of the iteration of Mini LED TV picture quality.
On the one hand, from the perspective of product strength, as a masterpiece of TCL’s continuous iteration and a new product produced by deep innovation and polishing, the fourth-generation LCD TV can be regarded as a “hexagonal warrior” with “super product strength”.
First of all, it is equipped with the fourth generation LCD TV series, butterfly-Yi Huayao Screen,Huaxing’s high-end HVA screen technology has a high contrast of 7000:1, which is 5 times that of ordinary IPS screens, achieving richer color levels and detailed expressions. At the same time, the screen not only achieves the “black edgeless” that breaks through the visual boundaries, but also integrates the WHVA screen’s 40% ultra-wide color viewing angle enhancement technology. It can also have excellent color performance when looking at the side, and achieves double-layer anti-reverse. The reflectivity of the entire screen is only 1.8%, and it is still transparent and has clear picture quality in strong light or multi-light scenes during the day.
Secondly, the extreme scenery has no black edge technology.Relying on 22 patents, through internal architecture design, customized materials research and development and optimization and upgrading of the entire machine production process, the three major problems of black edges of the screen, border thickness and gaps between the frame and the screen are solved, and the visual area of ”extremely narrow borders, no black edges, and no gaps” is achieved. It breaks through the bottleneck of appearance design in the past decade and perfectly integrates home aesthetics and display technology.
It can be said thatTCL is the only brand that always improves the overall visual experience of the product while paying attention to image quality optimization.
On the other hand, from the scene level, the fourth-generation LCD TV series is also a full-scene “pain point killer” created by TCL based on in-depth research on users’ movie viewing needs.
From the all-round model Q10L for all-round cost-effectiveness; to the Q10L Pro that meets the strict requirements for sound and picture details through the extreme stacking of partitioning, brightness and sound effects; to the home artwork for high-end users, the C12K series that combines top-level display technology and luxurious design…
While achieving accurate coverage of multi-dimensional family needs, TCL also further relies on the newly launched new technologies to bring users a leap in experience of “immersive movie viewing effect”.
It can be seen that the new fourth-generation LCD TV series will not only become a powerful tool for TCL to “conquer the market” in the new stage, but also hope to reshape industry awareness in the future and lead the TV market into a new era of “Mini LED is king”.
Behind the rapid iteration of Mini LED TVs, how TCL practices long-termism
As the wall breaker and “talenter” of the MiniLED category, since TCL launched its first product, it has gone from establishing the core parameter benchmark of Mini LED to break through the physical limits of brightness and partition number; to shifting from simple stacking parameters to full-link technology reconstruction, and completely solving the pain points of Mini LED halo and life through technology; to taking the “extreme scenery·no black edge” design as the core, promoting Mini LED from parameter competition to experience competition… TCL has been using patience and perseverance to help MINI LED TVs continue to break through the upper limit of category technology, trudging through the “no man’s land” of battery life technology, refreshing the imagination space of the industry.
The iterative path of TCL Mini LED has gone from “parameter lead” to “experience reconstruction”, and has always carried out technical breakthroughs around the real pain points of users. Its phased breakthrough has surpassed pure product upgrades, and this persistence has finally gained the most powerful response on the market side. The long-term vote of users with real money is the best proof.
Not only this year’s 618 mid-year promotion, TCL, once again held its leading position in the industry with the top scorer of the brand transaction list. According to TCL official data, in the first quarter of 2025, TCL TV shipments reached 6.51 million units, an increase of 11.4% year-on-year. It is worth noting that the global shipment of TCL Mini LED TVs exceeded 1.7 million units, a year-on-year surge of 194.5%, and its market share jumped to 28.8%, surpassing Samsung to top the world’s number one.
At present, in the field of television, Mini LED technology has become the first choice for most users.The image quality experience of the product naturally becomes the “first indicator” for users to choose products.TCL’s breakthrough path is clearly visible: taking R&D as the anchor point, taking root in the deep waters of technology, and using a hard-working attitude to continuously break through the industry’s performance upper limit.
For example, in response to the common halo problems in Mini LED TVs, TCL has launched the industry-leading Vientiane partition technology through seven major links from TV backlight to display imaging through system-level optimization. This is a system-level Mini LED light control solution that includes technologies such as nuclear-concentrated optical core, concentrated microlens, macro OD, bidirectional 23bit, transient response, hyper-dynamic light and shadow bionic algorithm, and Huaxing high-order HVA screen, breaks the industry’s “blind number of stack partitions” and achieves a leap in light control accuracy and response speed, bringing true picture quality performance far exceeding that of simple stack partitions.
It is precisely because of the hard-core strength of Vientiane Partition, the superimposed Butterfly Huayao Screen and Jijing No Black-edged Design, which gives TCL products an industry-unique experience, and once again creates a new standard for Mini LED TVs. The reputation of TCL Mini LED TV is also constantly strengthened through such breakthroughs and innovations.
Looking back, TCL’s continuously iterated Mini LED TVs have not only become “hot-selling as soon as they go on the market” for generations, but also become the microcosm of China’s technological intelligent manufacturing leading the world with its refreshed definition of Mini LED TV picture quality and continuous changes in user viewing experience.
Written at the end:The driving force of the development of the new quality manufacturing industry has always been looking at products in the short term and relying on value in the long term. Looking to the future, in this journey towards a new era, as the only TV brand in the industry that produces its own LCD TV screens, TCL will also use new cognition and new thinking to continuously anchor the value coordinates of future travel for the industry, and write a sustainable growth sample of China’s intelligent manufacturing.
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