[CNMO Technology News]The 618 e-commerce promotion is about to come to an end. Driven by the dual driving of national subsidy policies and consumer replacement demand, the mobile phone market has shown a different competitive landscape, among which Apple’s performance is particularly eye-catching.
According to Passionategeekz, data from a certain e-commerce platform 618 mobile phone racing list shows that as of 16:30 on June 17, Apple once again ranked first in both sales and sales of mobile phone brands. In the single product ranking, iPhone 16 Pro, iPhone 16 Pro Max and iPhone 16 occupy the first, second and third positions respectively, and have dominated the top three consecutively for more than 35 days; the previous generation of iPhone 14 also successfully ranked fifth.
Internet industry analyst Zhang Shule pointed out that Apple has achieved such results because it participated in the national subsidy, after multiple rounds of price cuts at the end of last year and at the beginning of this year. However, this sales growth may be difficult to last… Once the national supplementary policy is cancelled, Apple, which only relies on the existing price reduction, may return to the embarrassing situation of repurchasing machines. Unless Apple can launch a product with a disruptive experience similar to the iPhone 4 back then, its current sales performance will be difficult to maintain for a long time.
Some analysts said that Apple’s sales performance during the 618 period is the result of the joint effect of the national subsidy policy and the price reduction strategy. Whether Apple can continue to lead the smartphone market in the future depends not only on whether subsequent products can bring breakthrough experiences, but also closely related to changes in industry policies and market competition environment.
All rights reserved, no reproduction without permission
Discover more from PassionateGeekz
Subscribe to get the latest posts sent to your email.
