[CNMO Technology News]As we all know, the popularity of smartphones has greatly reduced the threshold for image creation. Holding a smart terminal in hand, anyone can turn into a photographer and create image art anytime and anywhere. On June 11, Huawei held a launch conference for Huawei Pura 80 series and full-scene new products, and the 2025 Huawei XMAGE Image Competition was launched simultaneously. This grand event is not only an opportunity for product release, but also an important node for Huawei to continue to deepen its efforts in the field of mobile imaging and promote industry changes.
Looking back at Huawei’s XMAGE’s development history, Huawei integrates years of mobile image innovation accumulation in 2022 and releases its exclusive mobile image brand XMAGE. In 2025, its brand philosophy will be renewed, and it is committed to making breakthroughs in the trinity of ultimate innovation, unique aesthetics, and cultural leadership, and building a mobile image brand that leads the future. Over the years, Huawei Image XMAGE has continuously broken through the boundaries of imaging technology, from the Red Maple primary color camera to the AI film texture engine, optimized the experience in telephoto, macro, night scenes and other scenes, consolidating the reputation of the all-round imaging industry.
Now, with the release of Huawei’s Pura 80 series, XMAGE once again promotes the development of the entire mobile image industry with innovative technology. This series combines XMAGE images with stronger main camera and telephoto capture capabilities. In terms of telephoto, the industry’s first ultra-large bottom one-bottom dual telephoto has brought the industry’s largest light gain and a leap in image quality; the main camera is 1-inch ultra-high dynamic main camera, achieving ultra-high dynamic effects, and is a star-chasing and telephoto-sighting artifact, as well as a dual-focus portrait shooting function.
XMAGE’s “self-made” aesthetic has had a profound impact on the public’s aesthetic paradigm. It has promoted the upgrading of mobile photography from a “recording tool” to a “cultural expression carrier”. In terms of de-SLR, XMAGE has greatly improved the quality, color, focus and other capabilities of mobile phone photography with its powerful hardware and software technology. Ordinary users can take high-quality photos and videos without professional SLR equipment, breaking the monopoly of professional equipment on photography creation. In terms of fragmented narratives, XMAGE encourages users to record every moment and anywhere in life, and tell stories with short and concise video clips, which meets people’s needs for fragmented information expression and sharing in the current fast-paced life. For example, during the epidemic, many entries recorded the persistence and hope of ordinary people in difficulties, becoming a true portrayal of the emotions of the times, allowing the public to resonate with the images and understand the living conditions and inner feelings of different groups in specific periods.
Related to social emotions, the works of the image competition have become a slice of the emotions of the times. Since its inception in 2017, Huawei Image Competition has been held for 9 consecutive sessions, attracting users from more than 170 countries and regions around the world to participate, and has received nearly 5 million submissions. The 2025 competition focuses on eight categories including “Far and Near”, “Color” and “Night”, and adopts a new competition system and a strong review team. The competition focuses on social emotions. This year’s XMAGE 100 selection comprehensively considers multiple aspects such as humanistic value and technical expression. It hopes to show the mark of the times, fleeting scenery, deep inner feelings or self-attitude through the lens of global image creators.
XMAGE is of great significance to the mobile imaging industry. It reconstructs the power structure of image creation and allows ordinary people to become cultural narrators. Traditional image creation is often dominated by professional photographers and media organizations, while XMAGE lowers the threshold for image creation, giving everyone the opportunity to record their lives and express their opinions on their mobile phones, and become the creator and disseminator of culture. This change not only enriches the forms of cultural expression, but also promotes cultural diversity and inclusion.
In terms of image culture construction, Huawei Image Competition is an important part. Through different competition system settings and updates, global creators provide opportunities to showcase their talents. At the same time, Huawei also held film exhibitions and other activities, such as the 2019 Huawei New Image Competition Awards and Excellent Works Exhibition was exhibited at the Grand Royal Office in Paris. In 2025, Huawei met with the Grand Palace again and announced 100 sets of winning works of the 2025 Huawei Image Competition, showing the changes in the world and the collision of culture.
Images are not only the presentation of technology, but also the inheritance and expression of culture. Huawei Imaging XMAGE is supported by technological innovation, guided by unique aesthetics, and aims to promote mobile phone photography to become a carrier of cultural expression. The 2025 XMAGE Image Competition is not only a grand event for photography enthusiasts, but also an important platform for the public to participate in cultural creation and show the spirit of the times. It is worthy of everyone’s attention and expectations. The 2025 Huawei XMAGE Image Competition is now open, so you are invited to participate.
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