The first batch of car owners in the world: Mainly high education, the average annual family income is 530,000 – Passionategeekz –

[CNMO Technology News]In April 2025, the Wenjie M8, which is positioned as a home smart flagship SUV, was officially launched. It has jointly built a brand flagship matrix with Wenjie M9, and the market response has been enthusiastic. As of May 20, the orders for the Wenjie M8 exceeded 80,000 units, with the first full delivery of 12,116 new cars delivered monthly, and the sales volume reached 4,300 units from June 2 to June 8.

Recently, based on the first batch of samples of 200 M8 owners in Jielan Road, he conducted user portrait research, revealing the key characteristics of high-end home users in the smart new energy SUV market.

The first batch of M8 owners in the field are mainly males, with an average age of 36.6 years old, with more than 60% concentrated between 31 and 40 years old, with both career and family responsibilities. Nearly 90% of car owners are married, and more than 40% have two children, most of whom are in elementary school age. These car owners are mainly distributed in first-tier and new first-tier cities. They generally have stable income, high educational background and mature car purchase decision-making logic, and have clear demands for family quality travel.

In terms of education and income, 84% of car owners have bachelor’s degree or above, and their occupations are mostly concentrated in knowledge-intensive industries such as education and finance. The average annual income of the family is 537,000 yuan, and the average annual expenditure is 255,000 yuan. They have strong consumption capacity and pay attention to quality of life. The expenditure structure shows that the expenditure on child care and tourism and leisure has increased significantly, reflecting the car owners’ high investment in family responsibilities and their pursuit of an improved lifestyle.

In terms of car purchase decisions, the first batch of car owners in the field of M8 showed a rational and pragmatic tendency, and valued the most practicality (64%), quality (62%) and cost-effectiveness (59%), which was significantly higher than the brand (48%) and sense of technology (46%). They are more concerned about whether the product can meet daily usage needs rather than brand value added.

In addition, the user structure of M8 in Questioning World has become more diverse. 60% of car owners are Huawei mobile phone users, which continues the brand’s penetration in Huawei’s ecosystem, but the proportion of non-Huawei mobile phone users has increased to 40%, which is a significant increase compared with the first batch of car owners of the M9 in Wenjie. This shows that the question world is gradually breaking through the original ecosystem and attracting more users who buy cars based on product performance and actual experience.

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