[CNMO Technology News]Recently, Hongmeng Zhixing officially released a brand new promotional video for the M8 “Song of the Almighty”. This video connects the family scenes of M8 owners from Monday to Sunday, and has attracted the attention of a large number of netizens through magical melodies and scene-based interpretations.
This seemingly brainwashed advertising video actually accurately captures the deep pain points of contemporary family cars: In today’s fragmented time and diversified demands, can there be a car that truly achieves the value coverage of “all-weather, all-scene, and all-role” for family users? In this regard, Hongmeng Zhixing gave the best answer to the moment – Questioning World M8. This image of the “all-round car king” that breaks through the positioning of traditional products is redefining the value standards of family cars.
What kind of all-around car king is hidden behind the magical “Song of Almighty”?
The foundation for the successful popularity of “The Song of All-Round” is the hard-core strength of the “all-Round Car King” of the M8 in Wenjie, and it is also its core weapon to subvert the family SUV market.
Family cars are first in the word “big”. The space design of the Wenjie M8 is quite in line with the concept of family cars. It has a car length of nearly 5.2 meters, an effective space length of 3510mm and a “household rate” of 67.6%, making the car a variable living space. At the same time, the second row double-slide design of the six-seater version of the Wenjie M8 fully takes into account the ride needs of special groups such as the elderly and children. The five-seater version of Wenjie M8 has a 1193mm depth trunk that can easily accommodate the whole family’s luggage. All-flat floor, 11-screen interactive system, DLP projection screen and other configurations can also convert the interior space into a mobile theater, a parent-child park or a temporary office area. This kind of spatial flexibility is the core requirement of home users.
Intelligent driving assistance system is the traditional strength of Hongmeng Zhixing, and the M8 in the world is no exception. The car is equipped with HUAWEI ADS 3.3 intelligent assisted driving system and will be upgraded to HUAWEI ADS 4 in the second half of this year. It can achieve full-scene coverage of “park space-to-park navigation assistance” through the coordination of 30 high-precision sensors including 192-line lidar. The omnidirectional anti-collision 3.0 system of Insight M8 has raised the accident avoidance capability to a new level, achieving a safe experience in front, back and side directions. These technologies do not exist in isolation, but are deeply integrated into all aspects of family travel. While facilitating users’ travel, they also ensure users’ safety needs in all aspects.
In terms of power and battery life, the M8 also demonstrates its “all-round” strength. The HUAWEI DriveONE platform gives it the “dual-mode freedom” of 310km pure electric battery life + 1526km comprehensive battery life. Combined with 5.2 seconds of acceleration and 34.5 meters of braking distance, the M8 achieves a perfect balance of power performance and energy efficiency. In addition, the dual-cavity air spring and owl steering system of the Tuling platform allow seamless switching between city shuttle and off-road adventure. Whether it is daily commuting or cross-city travel, the Wenjie M8 can provide a calm travel experience.
Why can the M8 in the Questioning World arouse the preference of home users? Aiming at the core demands is the way to win
According to data released by Hongmeng Zhixing and Huawei executive director Yu Chengdong, the M8 in Wenjie has delivered more than 20,000 vehicles to users since its launch. With the increase in production capacity, the delivery capacity of Wenjie M8 will be further improved to 20,000 to 30,000 vehicles per month. It can be said that the M8 in the world is one of the most popular domestic family SUVs. Combined with “Song of Almighty”, we can find that the hot sales of the Questioning World M8 reflects a deep transformation in the decision-making of family users in car purchases: in addition to parameter competition, they pay more attention to whether the vehicle can carry the expression of emotional value and lifestyle. The hot sales of M8 in the world are the result of its precise capture and meeting these needs.
First of all, the six-seat version of the M8 six-seat zero-gravity seat can form a mobile SPA space with the co-pilot Shuyun double-satisfied seats, which converts boring daily commuting into a comfortable experience, which is what family users value. In the weekend camping scene, the “outdoor mode” of Wenjie M8 can also shine. The M8 of the Interview Industry supports headlight projection and can transform into an open-air theater. It is simply the “Swiss Army Knife” of the family car industry.
In addition, the HarmonyOS ecosystem supports parent-child interactive games and online education resources, making the journey an opportunity for family emotional connection. What is more worthy of attention is that the M8 of Wenjie transforms the vehicle into a “mobile smart terminal” through the 11-screen interactive system of the entire vehicle and the Xiaoyi Smart Assistant. Whether the child watches educational videos through projection screens, the wife watches dramas through the passenger screen, or the self-follows navigation information through AR-HUD, the Interview M8 can provide personalized scene services.
In the era dominated by new energy, the M8 in the world is expected to lead the new trend of family cars
According to the forecast of the 100 Chinese electric vehicle group, China’s new energy vehicle sales will reach 16.5 million in 2025, which means that 2025 is likely to become a huge watershed in the new energy market. With the advent of the era when new energy completely dominates the market, intelligent experience and ecological construction will become the key to the next decisive victory.
The M8 inquiry is a clear example of this change. With its outstanding intelligent driving assistance system, the deep integration of Hongmeng ecosystem and accurate insight into the family scene, it has successfully broken the inherent boundaries of traditional luxury and is rewriting the value standards of family cars. The market performance of the popular products is fully proved the charm of this “all-round car king” and also confirmed that “The Song of All-round” is not only a brainwashing song, but also a vivid interpretation of the “all-round” characteristics of the M8 in the world. In the future, in the fierce competition in the new energy vehicle market, the M8 will continue to lead the new trend of family cars and achieve continuous increase in sales by relying on its accurate grasp of the needs of family users.
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