In today’s world, a smartphone isn’t just a tool for making calls or sending messages—it has evolved into a daily companion for entertainment, payments, productivity, and more. From watching videos and managing finances to booking transport and using AI tools, the phone now serves as a hub for nearly every digital task. But what exactly are people looking for when they buy a new smartphone?
According to the latest India Smartphone Shipment Tracker (Jan–May 2025) by Counterpoint Research, the average battery capacity of smartphones sold in India is now around 5212mAh. As our reliance on smartphones grows, users are demanding longer battery life to handle their increasing digital lifestyle. Whether it’s photography, streaming, or social networking—battery performance is now a top concern.
What do Indian consumers want most?
Counterpoint’s consumer survey of over 1,000 smartphone users across India—from Tier-1 cities to smaller towns—found that processor performance (SoC) remains the number-one factor for most buyers. However, in the budget segment—specifically smartphones under ₹20,000—battery life has emerged as the most important factor.
15% of users purchasing phones in this budget category listed battery life as their top priority, ahead of storage and even processor. The survey included users from various smartphone brands and price ranges, focusing on those who play a key role in their household’s phone buying decisions.
Design vs Battery: A new dilemma
One insight that stood out in the in-depth interviews was that users are aware larger batteries often make phones bulkier and heavier. Yet, they don’t want to compromise on comfort or aesthetics. Today’s consumers want long-lasting batteries in lightweight, slim devices, creating a fresh design challenge for smartphone brands.
Conclusion:
Battery life is no longer just a spec—it’s a deal-breaker, especially in the budget segment. Counterpoint’s study makes it clear: performance, design, and battery backup now go hand in hand when consumers make a purchase decision. Without solid battery support, even a feature-rich phone may fail to impress buyers in 2025.
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