Leica Increases Prices in Canada Following U.S. Tariff Changes, Cites Import Structure

Leica has raised its product prices in both the U.S. and Canada by 7% starting May 1, 2025, citing the ongoing impact of U.S. global tariff policies. The move, though triggered by U.S.-specific economic measures, has stirred criticism from Canadian retailers and consumers who question why they are being affected by American tariffs.

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A notable voice of concern came from Peter Jeune, general manager of a Calgary-based Leica dealer. He reached out to Leica representatives, questioning the logic of applying U.S. tariffs to Canadian prices. Leica responded that the pricing parity is intentional: the brand “wants price consistency between the U.S. and Canada.”

This isn’t the first time Leica has maintained this stance. As early as 2019, when the U.S. imposed tariffs on German products, the brand cited the operational burden of differentiating pricing between the two countries as a reason for a unified pricing structure across North America.

Leica North America’s Marketing & Product Communications Manager Nathan Kellum-Pathe later explained to media outlet PetaPixel that all Leica products destined for Canada are imported via the company’s U.S. headquarters. Thus, the same import duties apply, justifying the price increase in Canada.

While acknowledging the backlash, Kellum-Pathe also revealed that Leica is exploring the creation of an independent Canadian subsidiary to better serve the local market, though no timeline has been announced.

The situation reflects a broader ripple effect of international tariffs on the global photography and imaging industry. DJI has already hiked the U.S. price of its Osmo Pocket 3 from $519 to $799 within weeks. Blackmagic Design has raised its prices and canceled its Texas factory due to component tariffs. Meanwhile, Fujifilm has halted shipments of several cameras to the U.S., and Ilford film products have seen price increases as well.

Even Canon’s latest product launch excluded the U.S. from its initial release—a move widely interpreted as a response to tariff uncertainties. The industry is clearly recalibrating in the face of shifting global trade dynamics.

For Canadian photographers and retailers, Leica’s decision underscores the need for localized pricing strategies that reflect actual market conditions rather than being dictated by neighboring policy changes.