Amid the rising trend of smartphones, Itel has introduced a game-changing entry in the Indian feature phone segment with the launch of the Super Guru 4G Max. Priced affordably at ₹2,099, this device is being hailed as India’s first AI-enabled feature phone, making voice control more accessible to the masses. Available via both online and offline platforms, it comes in three appealing colors — Black, Champagne Gold, and Blue.
The highlight of this device is its AI Voice Assistant, which works with both Hindi and English commands. Users can easily make calls, send messages, set alarms, open the camera, play music or videos, and start the FM radio simply by using their voice. This functionality is further enhanced by Itel’s King Voice feature, which reads messages aloud in both languages, offering accessibility for those who prefer auditory responses.
The 3-inch display on the Super Guru 4G Max is the largest in its segment, promising a better visual experience compared to traditional feature phones. The device is also equipped with a 2000mAh battery and comes with a Type-C charging port, a rarity in this price range. Users can expect longer usage time and faster charging, ensuring minimal downtime.
On the connectivity front, the phone supports dual 4G SIM slots, allowing seamless network flexibility for users who want to operate multiple numbers. For photography needs, there’s a basic VGA rear camera, capable of handling simple shots efficiently.
Itel’s feature phones have carved a niche in the Indian market due to their durability, affordability, and practical features. The Super Guru 4G Max continues this legacy with its focus on innovation and accessibility. If you’re seeking a reliable and intelligent non-smartphone option, this could be an excellent choice.
Previously, Itel had also launched the Itel King Signal feature phone, priced at ₹1,399, offering a 2-inch display, 1500mAh battery with 33-day standby, Type-C port, and triple SIM support. It too features King Voice, wireless FM with recording, expandable memory up to 32GB, and a rugged Kevlar-textured finish with durability ranging from -40°C to 70°C.
