AI rewrites traffic logic: Google’s search status has shaken, resulting in a sharp drop in visits to websites relying on its services – Passionategeekz

Passionategeekz On June 16, the AI ​​boom is in full swing, and the technology community is generally aware that the operating logic of the Internet is undergoing profound changes, with a wide range of impacts, affecting millions of companies and jobs. In the past, companies mainly used Google search to attract traffic, but now more and more users are turning to AI platforms such as ChatGPT and Perplexity to obtain answers, and no longer need to click on links or visit websites.

The report of Barron’s magazine on the 14th pointed out that Google searches are gradually falling out of favor, and people are increasingly using AI tools, and even obtaining information directly through Google’s “AI Overview” function. This has led to a significant reduction in visits to travel, information and even news websites, and revenue has declined accordingly, and some companies have even laid off employees.

This trend is worth paying attention to because it indicates that the company isOr abandon the old business model and turn to AI toolsand even get profits through payment for content. AI is expected to become the “new homepage of the Internet”. Google itself has been limited in impact due to its heavy investment in AI technology, but many websites that rely on its ecosystem are already in a traffic crisis.

With the changes in the behavior of network users, information acquisition no longer relies on web pages, but instead shifts to an AI-driven instant answer model. According to reports, in the face of this drastic change, companies can only maintain competitiveness in the rapidly evolving Internet era by actively responding: either building their own AI platforms, cooperating with related companies, or exploring paths for revenue diversification.

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