Samsung’s upcoming Galaxy Unpacked event is just two days away, but it appears the company may have accidentally revealed one of its biggest announcements ahead of schedule. Large promotional billboards spotted in London clearly showcase the upcoming Galaxy Z Fold 8 Ultra alongside the standard Galaxy Z Fold 8, giving fans an early look before the official unveiling.
The billboard displays the tagline “The all-new Galaxy Z Fold8 Ultra | Fold8” with Galaxy AI branding, confirming that Samsung is preparing to introduce an Ultra-branded foldable smartphone. Interestingly, the advertisement seems to have gone live earlier than intended, with many suggesting that someone at Samsung in London may have accidentally installed the campaign ahead of the Galaxy Unpacked event.
Samsung’s Next Foldables Expected This Week
Samsung is expected to unveil its next generation of foldable smartphones and smartwatches during the upcoming Galaxy Unpacked event later this week. The lineup is expected to include:
- Galaxy Z Fold 8
- Galaxy Z Fold 8 Ultra
- Galaxy Z Flip 8
- Galaxy Watch 9
- Galaxy Watch Ultra 2
While Samsung has yet to officially confirm pricing, recent retailer listings have already hinted at what buyers in Europe could expect.
Galaxy Z Fold 8 European Pricing (Leaked)
The leaked retailer listing suggests that the Galaxy Z Fold 8 will be offered in three storage configurations:
- 256GB – EUR 2,069 (approximately Rs. 2.28 lakh)
- 512GB – EUR 2,269 (approximately Rs. 2.50 lakh)
- 1TB – EUR 2,669 (approximately Rs. 2.94 lakh)
Samsung appears to be continuing its strategy of offering multiple storage variants for its flagship foldable.
Galaxy Z Fold 8 Ultra Could Cost More
The premium Galaxy Z Fold 8 Ultra is expected to sit above the standard Fold 8 in Samsung’s lineup. According to the leaked pricing, every storage variant of the Ultra model could cost around EUR 200 (roughly Rs. 22,000) more than the regular Fold 8.
- 256GB – EUR 2,269
- 512GB – EUR 2,469
- 1TB – EUR 2,869
If the pricing proves accurate, the Galaxy Z Fold 8 Ultra will become Samsung’s most expensive foldable smartphone yet.
Billboard Leak Adds More Excitement
Although leaks ahead of major launches have become common, spotting an official Samsung billboard before the announcement is quite unusual. The advertisement strongly indicates that Samsung is ready to expand its foldable lineup with an Ultra model, something that has been rumoured for months.
With Galaxy Unpacked only days away, all eyes are now on Samsung to officially introduce the Galaxy Z Fold 8 series, Galaxy Z Flip 8, and its latest smartwatches.
Final Thoughts
The accidental appearance of Samsung’s London billboard has effectively confirmed the Galaxy Z Fold 8 Ultra branding ahead of launch. Combined with recent European pricing leaks, consumers now have a clearer idea of what Samsung is preparing to unveil. We won’t have to wait much longer, as the official Galaxy Unpacked event is expected to reveal all the details later this week.
What are your thoughts on the Galaxy Z Fold 8 Ultra? Would you consider upgrading if Samsung introduces meaningful improvements? Let us know in the comments below.
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