[CNMO Technology News]On June 15, when the slogan “Hisense 100 inches, the world’s number one” appeared in the 2025 FIFA Club World Cup, Hisense once again became the focus of the field. Some netizens even joked that the first champion of the Club World Cup was Hisense.
After 9 years, this Chinese brand has finally completed"China’s number one"arrive"The world’s number one"Hisense’s fence advertisement not only records the growth of a brand, but also reflects the qualitative change in China’s manufacturing industry from “scale advantage” to “technology leadership”.
From China’s number one to the world’s number one, Hisense has set off a 100-inch storm
In nine years, Hisense TV used four slogans to connect a story of market breakthroughs and industrial breakthroughs.
European Cup 2016,"Hisense TV, China’s number one"The ad debuted at top international events. In that era when the global high-end market was monopolized by Samsung and Sony, this was more like a self-motivation declaration; in the 2022 Qatar World Cup, the slogan “China is the first, the second in the world” made the industry realize that Chinese brands have quietly entered the first camp; the slogan of “not only the second in the world” in the 2024 European Cup indicates that greater industrial changes are brewing…
This year, “Hisense 100 inches, the world’s number one” finally unveiled the final chapter of this technological breakthrough. According to Omdia data, the global shipment share of Hisense TV 100-inch TV in the first quarter of 2025 was 56.71%, ranking first in the world. This means that for every 2 100-inch TVs sold worldwide, one is Hisense
The value of this first lies not only in “first place”, but also in “first” breaks the traditional dogma of “selecting size by distance” in the global display industry: in the past, the picture quality of large-screen TVs was like enlarged low-pixel photos, but Hisense TV broke through this technical dilemma. Take Hisense TV E8Q Pro as an example: players can clearly see the grass clipping trajectory when shooting, which is the magic of AI picture quality chips – this “independent graphics card” can optimize 2K live broadcasts to 4K in real time, and with 330Hz dynamic high brushing, even the flag texture waving in the stands and the stitching on the football are clearly distinguishable.
Secondly, many large-screen TVs look like “big mirrors”, but when the light meets Shanghai Xin TV E8Q Pro, it “only comes out but not in” like a black hole, with direct reflections during the day and no reflections when turning on the light at night. This is because its obsidian screen Ultra has an ultra-low reflectivity of 1.28%, and it has a 178° wide viewing angle, and each angle is the best viewing angle; in addition, Hisense TV can also provide AI pre-match predictions, event reservations, post-match highlights, etc. When one side gets a corner kick, it can also automatically call up the pair of corner kick tactical heat maps for this season.
To this day, Hisense TV has achieved a comprehensive 100-inch inch size and has laid out more than 50 100-inch giant screen products. It is the most complete and powerful existence in the industry’s 100-inch product line, setting off a 100-inch storm in the world that “the bigger the wall is, the bigger the TV is.”
With the “hard power” of technology,Hisense rewrites global display pattern
On the one hand, international superstars and Hisense TV have been in the same frame on the green field. On the other hand, engineers from the FIFA Club World Cup International Broadcasting Center in New York and FIFA headquarters in Miami are also using Hisense TV to broadcast events and produce professional content.
This marks Hisense TV’s transformation from an “advertising sponsor” to a “technology provider”, and also reflects the qualitative change in China’s TV industry from scale advantages to technology-led development. Behind this is the leading “hard power” of Hisense TV’s high-end display technology matrix.
In the field of ULED, Hisense has realized it through RGB-Mini LED technology"Light and color control"a major leap. Its independently developed RGB light color synchronous control trust core AI image quality chip H7 is like installing a TV."Color navigation system"able to independently regulate the three primary colors of red, green and blue at the same time; in the field of laser display, Hisense has developed a new generation of high-performance LPU digital laser engine, completing the research and development of the industry’s first global ultra-high brightness laser TV, truly achieving the ultimate image quality performance in all weather and all scenes; in terms of Micro LED, Hisense’s 136-inch Micro LED TV unveiled at the 2025 CES exhibition integrates 24.88 million self-luminous micron-level LED chips, and also achieves 10,000 nits of peak brightness, 120Hz dynamic refresh rate and 90% BT.2020 cinema-level color gamut coverage, redefining the high-end home audio and video standards.
In the field of AI technology competition in the industry, as the first TV brand to deeply integrate DeepSeek, Hisense has created"Sports Intelligent Body"This new species, users only need to say to the remote control"Analyze Messi’s last five shooting tracks"TV will call out heat maps and three-dimensional animations… In addition, Hisense has achieved in-depth application of AI in four directions: audio-visual experience improvement, interactive experience improvement, system performance improvement and service diversification, establishing its leading position in AI TV.
China is not absent from this Club World Cup, in the spotlight,"Hisense 100 inches, the world’s number one"The slogan is not only a declaration of market position, but also a declaration of the “new era” of China’s display technology from following to leading: Since then, Chinese manufacturing no longer needs to emphasize cost-effectiveness, and the world’s number one no longer needs to add quotation marks.
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